Johnny Hanna has spent his career shaping the real estate industry to create better customer experiences. His take on why and how AI solutions will shift multifamily operations👇 Apple podcasts: apple.co/3PVR4MO Spotify: spoti.fi/3rxWUtD

You’ve read the headlines… Raving (Funnel) fans everywhere are painting their leasing offices and renter experiences PINK. While there is a shortage of PINK paint to go around, there is no shortage of tickled PINK renters, teams, and management companies who love Funnel.

🚨Something we’re sure about: it’s a good idea to leverage AI to create a consistent experience. 🚨

Q: What does Tesla’s disruption have in common with the new multifamily operating model? A: Everything. Building a relationship directly with customers builds loyalty and brand affinity. Apple podcasts: apple.co/47gUnEC Spotify: spoti.fi/3Y6wVWi

PINK is really having a moment/isn’t going anywhere. 1st: Barbie. Need we say more? 2nd: The GOAT 🐐 Messi’s new OOTD and game-winning goals 👀 ** checks notes ** 3rd: PMCs are painting renter experiences everywhere PINK.

Andrew leads our user research efforts to make sure Funnel’s understanding of how people use our products is at the forefront of our design decision-making. i.e. change the parts of the products that matter most to people who use them every. single. day. to delight renters.

Many PMCs have called 2023: “The year of expense control.” But…we’re guessing with budget season upon us, and a slower market this year, 2024 will be “The year of expense control — the sequel.”

🚨Our CEO Tyler was on the IREM (Institute of Real Estate Management) podcast. Apple podcasts: apple.co/3KBRlAX Spotify: spoti.fi/45jxWwF

POV: Companies trying to keep expenses down in the face of: — Rising insurance costs — Increased maintenance and turn costs — Staffing shortages (still) — Softer than usual demand TL;DR: It doesn’t have to be this way…

Teams without AI: When they can’t catch everything coming at them, and they can’t (ever) catch up. Time for a new game. 😳

😐 🫤 😑 😬 🙄 Emoji translation of what the wrong architecture does to the renter and team experience. Repeated questions ✔️ Siloed data ✔️ Frustration all around ✔️ FWIW: Renter-centric is code for team-centric.

Hat tip to Sarah Bagdadi, Sr. Technical Support Engineer. Sarah takes full ownership of her projects and will dig in with persistence until she finds a solution, verifies it worked, and accomplishes what was intended.

Experts: You can’t get on LinkedIn without seeing posts about AI and Chat-GPT… Funnel: Learn how AI and automation will unleash leasing superpowers. bit.ly/3EukU43

Pop quiz. The sweet pink fluffy clouds leasing teams’ dreams are made of… A - Cotton candy. 👀 B - Funnel. 🚀 C - AI that doesn’t drop the ball when it tries to pass leads to teams. D - All of the above. Correct answer: D. (duh.)

Looking to build the perfect OPTECH schedule? We’ve assembled all the pieces: 🎉 Cyberpunk Circus party - be there or be 🟦 🎁Exclusive custom Lego sets you’ll love (book time to get yours by emailing [email protected]).

📞 What do you call a tiny phone? A microphone. 🥸 What do you call our bad jokes? (Dad jokes.) 🥳 What’s not a joke: how we changed the AI game (again) to handle all calls. bit.ly/3rl4p7q

User experience 🤝 business results Product design and development 🤝 end-user feedback A culture for asking end users how to make the product better 🤝 Funnel Come learn how UX makes or breaks your product adoption and success. bit.ly/46AZmyT

🔥 Get ready for the hot seat — Veritas is asking the hard questions about automation! What: Candid panel discussion on what three processes every property should automate this year When: Thursday, September 28th at 11 am PT/2 pm ET bit.ly/46mVe5f

SEASON TWO of Multifamily Unpacked kicks off with a “Multifamily Unfiltered” episode. Alex O’Brien, CEO of Cardinal Group kicked off season two with an honest dialog about what makes a great place to work. TL;DR: in the world of “corporate speak” it’s a breath of fresh air.

Look what you made me do... (& look at what we never make teams do again.)