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"As an industry, we are at a crossroads – there is no question about it. - Mark McKee presented FreeWheel’s vision for 2025 and beyond at the Future of TV Advertising Sydney conference.

Live sports broke through on streaming in 2024 in a big way. Download the latest edition of the Video Marketplace Report (featuring both U.S. and European data) for more insights on advertising trends from the second half of 2024: freewheel.com/insights/repor…

We're taking over Miami for #POSSIBLE2025! Stop by our cabana at the Fontainebleau this week to say hi and pick up some swag. And on Monday night you can find us hosting the VIP experience for MadTech & AdTechGod ®️🍪's #MiamiLights party at the Soho Beach House.

Streaming Just Got Simpler - Thanks to FreeWheel, A Comcast Company David Dworin and Soo Jin Oh dropped in to announce FreeWheel’s new Streaming Hub a fully integrated platform built to simplify how publishers manage and monetize streaming and TV inventory. From cutting out middlemen, to fixing

We've introduced new tools to simplify streaming advertising for brands and publishers. The FreeWheel Streaming Hub further unifies capabilities to increase transparency across the programmatic ecosystem. Learn more on AdExchanger: adexchanger.com/publishers/fre…

Increased simplification. Enhanced curation. At POSSIBLE this week, Soo Jin Oh talked with Marketecture about how the FreeWheel Streaming Hub is strengthening the connections between advertisers and publishers. Check out the full video here: youtube.com/watch?v=uoC9Pa…

Join us in congratulating David Dworin, Chief Product Officer, on being named one of Stream TV Show’s 2025 Technology Executive of the Year finalists. See all finalists here: streamtvshow.com/streamtvshowco…

FreeWheel came out in force to PossibleEvent this year! Here's why this is such a great event, and why we loved spending the week in Miami with a few thousand friends and partners — and it's not just the beautiful location, although that didn't hurt. #POSSIBLE2025

What should the CTV advertising industry be talking about more in 2025? Simplification, transparency, data enablement, and end-to-end solutions are just some of the topics that are at the forefront of the conversations that FreeWheel was having during PossibleEvent in Miami.

To all the moms, and everyone who plays that role in our lives, thank you for being there. #HappyMothersDay from FreeWheel.

For the fifth consecutive year, we are proud to be recognized with Comcast as a 5 Star Employer in the VETS Indexes Employer Awards! Learn more: comca.st/42Yg4rs

New MediaTalks Podcast! 🚨 Join us as we welcome Tubi's UK Managing Director, Ross Appleton, to discuss Tubi's UK launch and success thus far, the ‘new-stalgia’ phenomenon, and the relentless drive to prioritise viewer engagement. freewheel.com/insights/blog/…

CTV has a much stronger foundation for brand safety and ad fraud than many marketers realize. Matt Clark talked with Experian about common CTV myths – and the reality behind them: experian.com/blogs/marketin…

We have partnered with The E.W. Scripps Co. to bring new advertisers to the WNBA and NWSL. FreeWheel is built to handle the unique challenges of live TV with expedited programmatic activation and tools to ensure proper pacing and ad-serving at scale. Learn more: freewheel.com/news/scripps-p…

FreeWheel's Kris Magel, head of global agency partnerships, breaks down why the #upfronts need to bring buyers and sellers back together. Read more in @AdAge: adage.com/studio-30/aa-w…

Today we remember and honor all those who gave their lives in service to our country. #MemorialDay