Behind every scent is a visionary team blending artistry, heritage, and innovation. At its heart, creative directors shape the scent’s story, aesthetic, and brand identity. Who are your favourite or most influential fragrance creative directors? Let us know in the comments!

From brutalist coldness to baroque excess, fragrance continues to transform art into multi-sensory journeys. Swipe through to experience the inspirations behind these extraordinary scents!

Calvin Klein’s new Hair & Body Perfume collection introduces four expertly crafted mists that combine effortless style with hydration and softness: buff.ly/tgn66al Which one will scent your summer?

What makes an icon in fragrance? Legacy, innovation, and a bold creative vision are woven into the pioneering DNA of Puig, the global powerhouse behind some of the world’s most iconic bestsellers. What’s the first Puig scent you fell in love with?

Applications for our Next Gen Accelerator programme are open! Prerequisitions: - Trading for less than 3 years - Founder of the brand - Registered company or sole trader in the UK - Turning over less than £1million annually - A member of TFF UK Apply: buff.ly/E50ICGH

On the hunt for the UK's most unforgettable scent destinations? Join us as we journey through the vibrant and diverse world of British fragrance retail. First stop on the UK Scents Safari: Parfum Le Danse, nestled in Richmond upon Thames, London!

50 years of pioneering fragrance creation: celebrate the bold, sensual world of Maurice Roucel! What’s your favourite Maurice Roucel creation?

Ever wished your favourite book could come to life through scent? Scent unlocks memories, fuels imagination, and brings words off of the page. Which fragrances have shaped your most unforgettable reading moments?

Behind every fragrance lies a story of vision, craft, and innovatin , captured in unique bottle designs that house the scent and bring it vividly to life. What is your favourite brand’s bottle design?

Banana scents are on the rise and they’re here for the summer! Fuelled by a wave of creative accords and the bold expansion of the gourmand category, banana notes are emerging as a surprise favourite for fragrance lovers. Are you a fan of banana fragrances?

Whether you're planning a staycation or packing your bags, let scent become your travel essential, a postcard written in fragrance! Where will your scent journey take you this summer, and what fragrant treasures might your destination be hiding?

Beyond sweet, fruity notes: how are berries evolving in fragrance? Creative innovation is flourishing, with British wild berries such as tayberry and loganberry gaining fresh spotlight for their vibrant, distinctive aromas that add depth and character to fragrances.

Scented fabric care is evolving from simple freshness to a personalised lifestyle ritual, blending luxury perfume innovations with everyday essentials. What is your essential scented fabric care ritual?

Juicy, fresh, and sun-warmed... What does the scent of tomato evoke for you? For many perfumers, tomato holds a vivid place in their scent memory. From earthy stems to sweet cherry fruit, the tomato is both a nostalgic note and a bold creative spark. What’s your scent memory?

Architectural bottles. Parisian storytelling. Timeless design. How does Paris continue to inspire the world’s greatest perfumers? Discover from number Solférino Paris, a new Haute Parfumerie Maison, now available at Selfridges London!

#NextGen Perfumers: Meet the visionary creators shaping the future of British fragrance! From rich multicultural roots to pioneering sustainable and immersive scent experiences, discover the trailblazers driving the next wave of perfumery innovation!

Curious how exotic fruits are reshaping the world of scent? Bringing bold, multifaceted creativity, tropical accords are the trend sensation of the summer! What tropical note would you love to discover more of in fragrance?

Discover the latest unmissable fragrances by: - Dries Van Noten - Aqualis London - BDK Parfums - Ormonde Jayne - HORACE - Penhaligon's - Tom Ford - Prada -Fragrance du Bois

A scoop of summer: What ice-cream flavour would you choose for your fragrance? 🍦From fruity sorbets to creamy, nutty flavours, the recipe for olfactive creativity is endless. What’s your dream scoop in a scent?