Pain identification exercise can be done by talking to customers while one can use the internet to gain an understanding of your market, says Patrick Renvoise Star Flow The Change Festival. Social media empowers brands to understand customer pain points. j.mp/3881eB7 #starflowfest

“Convenience makes us trust too much”: Philipp Kristian Diekhoner #StarFlowFest Star Flow The Change Festival #marketingfestival The Times Of India afaqs.com/news/mktg/conv…

“If you don’t have a brand strategy, you are in trouble” expresses Erich Joachimsthaler during his session on ‘Brand Architecture: How Brands and New Business Models Create Sustainable New Growth’ at #StarFlowFest

"The traditional way of approaching branding was from the supply side but now it's about engaging the customer via trigger, action, reinforcement." - Erich Joachimsthaler #starflowfest

#Lego and #amazon’s case studies getting discussed by Erich Joachimsthaler during the last session of the day at #StarFlowFest.

Demand - side effects on building strong brands: - Networking Effect - Learning Effect - Viral Effect - Erich Joachimsthaler at #starflowfest

Very Impactful session by Sonam Wangchuk - Simplicity delivers beyond tech solutions. House full n a deserving standing ovation Sonam Wangchuk #StarFlowFest Star Flow The Change Festival

"Make consumers active participants in value creation." - Erich Joachimsthaler #starflowfest

How do we create value through branding? Old ans - clarify the product portfolio via brand architecture New ans - make consumers part of value creation Presented by Erich Joachimsthaler at #starflowfest

A very enthusiastic crowd carefully listening to the last session of the day by Erich Joachimsthaler at #StarFlowFest

"Messaging doesn't work if you can't back it up." Going back to basics with Erich Joachimsthaler at #starflowfest

"Lego is not about the product, it's about fun and exploration. Think 'customer first' instead of 'brand first'." - Erich Joachimsthaler #starflowfest

"Try to create communities that people want to be a part of." A recommendation for marketeers by Erich Joachimsthaler #starflowfest

"Nobody needs a 100 billion dollars!" Erich Joachimsthaler asks the audience to repeat after him on a lighter note #starflowfest

Our last session of the day on brand architecture with Erich Joachimsthaler just came to a close. Thank you for joining us! #starflowfest

Star Flow The Change Festival

A snapshot from Erich Joachimsthaler's book Hidden In Plain Sight #starflowfest

Interesting 2 days at the #starflowfest with some great thought leaders. Also chance to catch up and meet up with some new and some old friends. Learning and Sharing and Ideas flowing.

Meet the two #contest winners of #StarFlowFest who are going back with a Liebherr Appliances India refrigerator each!

A big thank you to everyone who showed up at #StarFlowFest 2020. We hope you all had a great experience over the two days. Cheers to #marketing! See you again next year.