Got a cheeky ad for Sendinblue today while searching for Klaviyo reviews. It gave me an idea. What if I created a swipe file of competitive Google Ads? Let's say I can find 100 different ads and put them on a good ol' PDF... would you like to see them?

News flash: you need comparison pages. And you need them to ACTUALLY show your differentiators. Watch Federico Jorge from Stack Against explain the importance of nailing your comparison page. #productmarketing #competitiveintelligence #comparisonpage

Writing comparison pages for your SaaS? Don't lead with comparison charts... here's why 👇 P.S. Watch the full episode of the Competitive Enablement show where Adam and the klue crowd and I dissect a couple of our best comparison pages. klue.com/podcast/buildi…

This has been a long time coming: At Case Study Buddy, we truly believe that if you want to maximize your ROI from every case study, telling that story in one way, in one place, won't cut it. Which is why we're all in on our mission to being able to produce it all for you.

Key takeaways: • Study & use reviews (g2, trust radius) • Highlight how you're solving a problem. you vs them • Don't start w feature comparison • Avoid BS like 'best alternative to'. • Use angle 'Best alternative for [segment/specific problem]' • All marketing is biased

Thanks for the mention Gijs Nelissen

"Are comparison pages biased?" — I get this question all the time. Short answer: yes. Longer answer: yes, but that shouldn't prevent you from publishing them as all marketing is biased. Full answer: watch the video below.

I just launched a free keyword generator to discover your "alternative to" and "vs" keywords. If you're considering launching comparison pages soon, this will help you: 👉 Prioritize which competitors to target 👉 Optimize your pages for SEO producthunt.com/posts/competit…

Competitor comparison pages can be a HUGE win for software, SaaS, and B2B companies. But getting them right can be tricky. Join me next week for a live Q&A with Top of the Funnel to learn the process I use to create vs pages that drive 1000+ leads 👇 lu.ma/jvmn4tzy

Thanks for the invite, Tyler Hakes !

Effective comparison pages clarify a product's value proposition & can boost conversion rates.📃🏆 Join us next week as Federico Jorge shares how he writes comparison pages that generate revenue for clients. Curious about comparison pages? Sign up here🔗 lnkd.in/dn3saeZ9

Check out these fun, hands-on Peter Doherty projects for young scientists, artists & makers ages 0-16+. kiwico.com/?utm_source=tw…