Peter Fader (@faderp) 's Twitter Profile
Peter Fader

@faderp

Professor of #Marketing @Wharton, co-founder of @ThetaCLV and Incompass Labs. Co-author of "The Customer-Base Audit" amazon.com/dp/161363160X/

ID: 138271896

linkhttps://marketing.wharton.upenn.edu/profile/faderp/ calendar_today29-04-2010 02:49:36

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Peter Fader (@faderp) 's Twitter Profile Photo

I'm on the fence about the future business prospects of GenAI (and OpenAI in particular). So this series of short articles from Sherwood News is a terrific way to think about the path(s) forward. Give it a read and let me know which analogy makes most sense to you.

Peter Fader (@faderp) 's Twitter Profile Photo

Here's a nice pair of recent podcasts I did: “Why Lead” with Ben Owden (Ben Owden): whyleadothers.com/podcast/163666… “CMO Confidential” with Mike Linton: youtu.be/bvPaQl6frw8 Quite different from each other, but both fun/interesting!

Peter Fader (@faderp) 's Twitter Profile Photo

I do a lot of interviews, podcasts, etc., but sometimes there's one that really stands out. My recent conversation with Nick Hague was terrific. Check it out: Apple: podcasts.apple.com/gb/podcast/20-… Spotify: open.spotify.com/episode/5wxBqT… YouTube: youtube.com/watch?v=IKW-D8… #WGBTpodcast

I do a lot of interviews, podcasts, etc., but sometimes there's one that really stands out. My recent conversation with <a href="/Nick_HagueB2B/">Nick Hague</a>  was terrific. Check it out:
Apple: podcasts.apple.com/gb/podcast/20-…
Spotify: open.spotify.com/episode/5wxBqT…
YouTube: youtube.com/watch?v=IKW-D8…
#WGBTpodcast
Peter Fader (@faderp) 's Twitter Profile Photo

I'm excited to present to the The Wharton School Club of South Florida on March 20: "Quantifying the Qualitative: New Frontiers in Customer Valuation and HR Assessment": whartonsouthfla.com/fader_march2025. Come join the fun!

Peter Fader (@faderp) 's Twitter Profile Photo

I love this piece, highlighting two separate but related use cases for CLV. Quite frankly, Convenience stores have been terribly slow to adopt CLV methods/mindsets. And retail media networks (for all retailers, not just C-stores) really should leverage CLV to attain maximum

Theta (@thetaclv) 's Twitter Profile Photo

📅 May 15th is CLV Day! 🎉 Bring your CLV-related questions and get real-time answers from Theta's co-founders, Peter Fader and @d_mccar. Plus, we’ve got an exciting announcement to share 🚀- something that takes our CLV model to the next level 👀 hubs.la/Q03ljYks0

📅 May 15th is CLV Day! 🎉

Bring your CLV-related questions and get real-time answers from <a href="/ThetaCLV/">Theta</a>'s co-founders, <a href="/faderp/">Peter Fader</a> and @d_mccar. 

Plus, we’ve got an exciting announcement to share 🚀- something that takes our CLV model to the next level 👀

hubs.la/Q03ljYks0
Peter Fader (@faderp) 's Twitter Profile Photo

Rest up this weekend -- you'll need all your energy for #CLVDay next Thursday. Come celebrate with Dan McCarthy and me!

Peter Fader (@faderp) 's Twitter Profile Photo

We're three days away from #CLVDay -- make sure you get this "Ask Me Anything" webinar with Dan McCarthy on your calendar!

Peter Fader (@faderp) 's Twitter Profile Photo

Every day the uncertainty about tariffs keeps growing. The best way to deal with uncertainty is resolve it through careful measurement and forecasting. And no one does that better than Theta. Here are some of our perspectives on the situation: hubs.la/Q03m6Z9q0