DTC & retail are getting crushed this year. There's going to be a massive pullback in paid, which will be a UA windfall for B2C SaaS, apps, & non-physical subscription biz.
All true.
Haven't had a drop in almost two years and don't miss a thing about it.
Used to think I needed it for the social benefit but realized when I stopped it was just a lie I told myself.
Distribution Is the Hard Part
Most founders think the hard part is building the product. It’s not.
The hard part is getting anyone to care.
You can build something great. It can solve a real problem. It can even be timed perfectly. But if no one notices, it dies.
This is
Used the exact same prompt to one-shot a game of pong in two minutes. Gonna let my little guys play with it this weekend and see what they can come up with.
Vibe coding makes building effortless. Now anyone can create an app with a single prompt.
Getting it out there is hard. The future belongs to those who understand distribution.
I've been continually amazed by how good Lovable is. They're offering unlimited use all weekend for free. I'd recommend trying it out to build a website, LP, or simple web app to see for yourself.