You can't plan your way out of this crisis. Why you need an event strategy, now more than ever. linkedin.com/pulse/from-cri…

Announcing a new network of business professionals established to address the need to align in-person, digital, and hybrid event strategy with overall business strategy. tinyurl.com/p2prugao #events #eventprofs #meetingprofs #eventtrends

Soliciting half- and full-page ads for upcoming 'The Digital Events Manual: A Comprehensive Guide to Producing Successful Digital Events'. For prospectus or more info, email [email protected]. #Digital #events #eventprofs #eventplanner #meetings #meetingprofs #eventtrends

For commonly used word like “strategy,” there’s a lot of confusion about its definition, even among the experts. When anyone can use it for their own purposes, it loses its meaning for everyone. Strategy and planning are not the same. event-strategy.net/what-is-strate… #events #strategy

Having a strategy doesn’t guarantee success, but it’s the rare business that succeeds without one. Your event represents a business within a business and benefits greatly from having its own strategy. Start here: event-strategy.net/the-business-c… #events #eventprofs #meetingprofs #strategy

To deliver business results, your event needs a strategy that aligns with your business strategy. It doesn’t have one. Most event strategies are event plans with spreadsheets attached. That’s not an event strategy. event-strategy.net/the-difference… #events #eventprofs #meetingprofs

"Event Strategist” is a role which we known little about. What we do know is events have changed, therefore, the role of event professional must change. We must do things differently and do different things. #events #eventprofs #meetingprofs event-strategy.net/the-business-c……

What’s the difference between an event planner and an event strategist? It’s these core competencies, none of which overlap. An event strategist is more than an event planner on steroids or a pseudo job title. #events #eventprofs #meetingprofs event-strategy.net/what-is-an-eve…

Interested in hiring an event strategist? Steal this professionally developed job description that’s tied to a competency model and based on a job analysis. event-strategy.net/what-is-an-eve… #event #events #eventprofs #meetingprofs #strategy

The key difference between an event planner and an event strategist is the questions they ask. The answers allow you to determine the success of your event. What questions do you ask to determine success?  event-strategy.net/question-bank-… #events #eventprofs #meetingprofs

The biggest challenge with event strategy is mistaking it for event planning. Strategy and planning are not the same. Here’s how to tell the difference: event-strategy.net/the-biggest-pr… #event #events #eventprofs #meetingprofs #eventtrends #eventplanning #eventmarketing #strategy

Developing an event strategy isn’t something more to do, it’s a better way of doing what you already are doing. Nine reasons why your event needs a strategy: event-strategy.net/why-your-event… #event #events #eventprofs #meetingprofs #eventtrends #eventplanning #eventmarketing #strategy

Business strategists use a variety of tools and techniques when developing strategies. Event professionals can use these, too. event-strategy.net/event-strategi… #event #events #eventprofs #meetingprofs #eventtrends #eventplanning #eventplanner #eventmarketing #eventmanagement #strategy

When developing your event strategy, a SWOT analysis is a great place to start. Ask these questions when conducting your SWOT analysis: event-strategy.net/swot-analysis-… #events #eventprofs #meetingprofs #eventtrends #eventplanning #eventplanner #eventmarketing #eventmanagement #strategy

For those of you who were asking, here's how to conduct a SWOT analysis for your event: event-strategy.net/how-to-conduct… #event #events #eventprofs #meetingprofs #eventtrends #eventplanning #eventplanner #eventmarketing #eventmanagement #strategy

If you spend more time looking for a digital event platform than developing your digital content, you’re doing it wrong (Part I of IV): event-strategy.net/content-strate… #events #eventprofs #meetingprofs #eventtrends #eventplanning #eventplanner #eventmarketing #eventmanagement #strategy

When it comes to developing digital event content, a process beats the lack of a process 7 days a week and twice on Sunday. Here’s my process. (Part II of IV): event-strategy.net/content-strate… #events #eventprofs #meetingprofs #eventtrends #eventplanning #eventmarketing #strategy

The greatest challenge with digital content delivery isn’t the content, it’s the digital environment itself. (Part III of IV): event-strategy.net/content-strate… #event #events #eventprofs #meetingprofs #eventtrends #eventplanning #eventplanner #eventmarketing #eventmanagement #strategy

Content’s role doesn’t end when your event ends. It’s only beginning. For a free copy of our learning program evaluation, email [email protected]. event-strategy.net/content-strate… #events #eventprofs #meetingprofs #eventplanning #eventplanner #eventmarketing #strategy

I'm attending CMX Connect, powered by Bevy Chicago Why, when, and how to engage an agency to help build your brand community on July 24. Register here: tinyurl.com/yt3cpe9h