A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.

It’s not only the big brands that can position themselves as an authority through content marketing via SPN News bit.ly/2mBkJLo

Content is not king, but a president elected by the votes of those whom it aims to rule.

Content builds relationships. Relationships are built on trust. Trust drives revenue.

The objective is not to ‘make your links appear natural’; the objective is that your links are natural.

The success of a page should be measured by one criteria: Does the visitor do what you want them to do?

SEO is a noun, verb and adjective.

People ignore design that ignores people.

“Social Media is about sociology and psychology more than technology.”

Focus on how to be social, not how to do social.

Sell-sell-sell sales methods simply do not work on social media.

Think like a publisher, not a marketer.

Privacy is dead, and social media holds the smoking gun.

Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.

Inspiration is the most important part of our digital strategy.

There’s never been a better time to be in advertising, and there’s never been a worse time.

There’s a problem with the word ‘social’. Social is not just Twitter, FB, etc. Social is a language.

We must move from numbers keeping score to numbers that drive better actions.