Respond to customers when you hear from them. If they have a problem - solve it, a complaint – fix it, a question – answer it, a compliment – thank them. It is the small things that keep customers coming back. - E Slater

Quick response times can do wonders for your business. Take a look at today’s In Short blog for more ideas. inshortdirectmarketing.wordpress.com/2019/03/06/wor…

How do your employees feel about you? If you don’t know, find out. You may be doing great or there may be problems that you can easily remedy if you know about them.

"Never expect anyone to treat you any better than you treat yourself." - Bo Bennett

Customers have choices and they will choose businesses that treat them well and follow up. Be one of the good ones. - E. Slater

"The way management treats associates is exactly how the associates will treat customers." - Sam Walton

This week the In Short blog focuses on motivation; how we can motivate and reward ourselves, rather than waiting for someone else to do it. inshortdirectmarketing.wordpress.com/2019/03/20/mot…

“…Failure is only the end if you chose to stop.” - Richard Branson

Make someone laugh and they will remember you for a long time. - E Slater

Guests have many reasons for buying wine. The next couple of In Short blogs talk about six of the most important reasons why people buy and how you can promote the reasons why they should buy your wines. inshortdirectmarketing.wordpress.com/2019/03/27/wha…

“There are no favorites in my office. I treat them all with the same general inconsideration.” - Lyndon B. Johnson

“I am definitely going to take a course on time management…just as soon as I can work it into my schedule.” - Louis E. Boone

Take a look at Part Two of Why Guests Buy, with three more reasons why people opt to buy your message and your products. inshortdirectmarketing.wordpress.com/2019/04/03/wha…

“All I can control is myself and just keep having a positive attitude.” - Rose Namajunas

“You are serving a customer, not a life sentence. Learn how to enjoy your work.” - Laurie McIntosh

Email subject lines can be boring and receptive. These types of subject lines do not get the response you need to make them effective. This week’s In Short blog gives you some ideas on how to perk up the subject lines for your emails. inshortdirectmarketing.wordpress.com/2019/04/10/per…

Looking forward to the WIN 3Tier Wine Symposium next Wednesday in Santa Rosa. Lots to learn

What time?

At least 50,000 people told to evacuate in California. Everyone in their cars and PG&E has shut off power to counties throughout northwestern California from Marin to Eureka at least which means almost no gas stations open. We finally found one.

Look A Bit Dodgy Solo #LifeCommentary #LiveCommentary