B2B sales & marketing needs a shift ✅ Understand why customers buy, not just what they buy ✅ Use AI-driven insights to personalize at scale. ✅ Apply the Four Forces of Progress to remove buying friction 🎥 New video: youtu.be/968kGYkKOOc?si… #JTBD #AIforSales #GrowthHacking

Consultez mon dernier article: Marketing, ventes, produit… L’IA redessine les frontières – à condition de savoir l’écouter linkedin.com/pulse/marketin… via LinkedIn

🚀 Scaling your business can feel stuck. In my latest blog post, I share frameworks that helped me and others drive growth: 💡 EOS
🎯 OKRs
🧠 Lean Startup & JTBD
🤖 Generative AI 👉 emmanuelobadia.com/2025/04/14/fro… 
Let’s scale with clarity! #StartupGrowth #OKRs #GenerativeAI

Most B2B segmentation fails. Not because the Ideal Customer Profile is wrong—but because the moment is wrong. People don’t buy in demographics. They buy in struggling moments. Here’s why the Minimum Viable Segment changes everything → emmanuelobadia.com/2025/12/05/why… #B2B #GTM #SaaS

AI is a high-pressure pump. If your pipeline is full of holes, you're just destroying wealth faster. My 2025 retrospective is live. emmanuelobadia.com/2026/01/05/ai-… #B2BStrategy #AIStrategy