Zach Hoffman (@zhoff33) 's Twitter Profile
Zach Hoffman

@zhoff33

Exults owner & leader in the global marketplace, traveling to see awesome things & meet great people! Coach, Dad, Leader, LFG! | MAYC 18510 | Clone X 12664

ID: 117873464

linkhttp://www.exults.com calendar_today26-02-2010 22:20:04

1,1K Tweet

2,2K Followers

1,1K Following

Zach Hoffman (@zhoff33) 's Twitter Profile Photo

Newsjacking builds trust when done right. Explain real risks in plain language. Show consumers you’re paying attention, protecting them before something happens, and staying top of mind when it matters most. #LawFirmMarketing #LegalMarketing #InjuryLawyer

Zach Hoffman (@zhoff33) 's Twitter Profile Photo

Transparency is now a competitive edge. As AI reshapes search, consumers expect clear answers fast. Law firms that explain process, timelines, and expectations in plain language will win trust before the first call. #LawFirmMarketing #LegalMarketing #InjuryLawyer

Zach Hoffman (@zhoff33) 's Twitter Profile Photo

Thomas J. Henry turned a giveaway into a growth engine. The real win wasn’t the prize, it was the structure: Comments, DMs, tags, and shares... Driving massive engagement, reach, and follower growth while lowering ad costs. #LawFirmMarketing #LegalMarketing #InjuryLawyer

Zach Hoffman (@zhoff33) 's Twitter Profile Photo

Big firms are dominating the feed... Posting wins where their clients are already watching. Massive settlements are grabbing attention across social. If you’re not showing up with proof, someone else is. #InjuryLawyer #LawFirmBranding #LawFirmMarketing

Zach Hoffman (@zhoff33) 's Twitter Profile Photo

Consistency builds familiarity. Familiarity builds trust. Trust wins cases. Inconsistent posting resets momentum and authority. Stay visible, stay clear, stay repetitive. Authority is built over time, not in one post. #InjuryLawyer #LawFirmBranding #LawFirmMarketing

Zach Hoffman (@zhoff33) 's Twitter Profile Photo

Hashtags aren’t dead. They signal context. Used right, they tell the platform who to show your content to. Practice area, location, audience, and format. Fewer, focused tags compound reach. #LawFirmMarketing #LegalMarketing #LawFirmBranding #LegalContent #InjuryLawyer

Zach Hoffman (@zhoff33) 's Twitter Profile Photo

AI wearables are no longer future tech. Real-time capture, summaries, and insights reshape how work gets done. New tools create new workflows. Early adopters gain leverage. #LawFirmMarketing #LegalTech #AIForLawyers #TechnologyTuesday #FutureOfLaw

Zach Hoffman (@zhoff33) 's Twitter Profile Photo

Digital authority is built through repetition and value. Consistent education, clear positioning, and platform diversity compound trust. In competitive markets, visibility plus substance wins. #LawFirmMarketing #LegalMarketing #LawFirmBranding #LegalContent #InjuryLawyer

Zach Hoffman (@zhoff33) 's Twitter Profile Photo

News drives attention. Plate laws, recalls, transit crashes spark confusion and concern. Smart firms meet the moment, explain rights, and build trust. Leading the conversation while it’s happening. #LawFirmMarketing #LegalMarketing #LawFirmBranding #LegalContent #InjuryLawyer

Zach Hoffman (@zhoff33) 's Twitter Profile Photo

Repeat clients are overlooked leverage. Trust is already built. Stay present during and after cases. Educate consistently. Familiarity converts faster, compounds referrals, and reduces the cost of growth. #LawFirmMarketing #LegalMarketing #LawFirmBranding #LegalContent

Zach Hoffman (@zhoff33) 's Twitter Profile Photo

Winter weather creates seasonal demand. Use blogs, SEO, FAQs, and media to educate on safety and liability. Timely content builds authority, drives traffic, and positions your firm as the winter risk expert. #LawFirmMarketing #LegalMarketing #LawFirmBranding #LegalContent

Zach Hoffman (@zhoff33) 's Twitter Profile Photo

Your next client is checking your Instagram. Don’t just win, post it!! Attention is currency, and your social proof is the new business card. GET ACTIVE!!! #LawFirmMarketing #LegalMarketing #LawFirmWins #LawFirmBranding #InjuryLawyer

Zach Hoffman (@zhoff33) 's Twitter Profile Photo

Digital wins because attention moved online. Follow the money. Platforms outperform TV and radio by miles. If your digital isn’t dialed in, your marketing is capped. Digital compounds. #LawFirmMarketing #DigitalMarketing #LegalMarketing #MarketingMonday #GrowYourFirm

Zach Hoffman (@zhoff33) 's Twitter Profile Photo

Stories over stats. Context over hype. Case settlement videos work because they show real wins in real time. Natural beats polished. Consistency builds trust, and trust drives decisions. #LawFirmMarketing #LegalMarketing #LawFirmWins #LawFirmBranding #InjuryLawyer

Zach Hoffman (@zhoff33) 's Twitter Profile Photo

The Firm Report was built to spotlight what’s actually working for law firms nationwide. Real challenges. Real wins. Real marketing and media strategies worth modeling. Staying tuned means staying ahead. #LawFirmMarketing #LegalMarketing #InjuryLaw #Podcast #TheFirmReport

Zach Hoffman (@zhoff33) 's Twitter Profile Photo

Authority is built through consistency, not viral luck. Repeatable series, clear personality, and educational content create trust. Strong branding and cadence turn attention into long-term credibility. #LawFirmMarketing #LegalMarketing #LawFirmWins #LawFirmBranding

Zach Hoffman (@zhoff33) 's Twitter Profile Photo

Lead quality matters more than lead volume. Not every inquiry is a case. Measure relevance, urgency, and timing to ensure leads align with your practice and convert into real matters. #LawFirmMarketing #LeadQuality #LegalLeads #ClientIntake #PersonalInjuryLaw

Zach Hoffman (@zhoff33) 's Twitter Profile Photo

An easy way to create timely relevance. Newsjacking open opportunities to educate the public, address liability issues, and position firms as trusted authorities on emerging safety and injury matters. #LawFirmMarketing #Newsjacking #LegalMarketing #ClientAwareness #Engagement

Zach Hoffman (@zhoff33) 's Twitter Profile Photo

Zero-click results now dominate search. AI overviews are reshaping visibility, positioning, and user behavior. Search is evolving fast, and strategy must adapt to how answers are delivered, not just ranked. #DigitalMarketing #SEOTrends #SearchMarketing #AIInSearch

Zach Hoffman (@zhoff33) 's Twitter Profile Photo

Short content alone doesn’t win rankings. FAQs help, but depth, structure, usability, and backlinks still matter. ➡️ Optimize for humans first. #LawFirmMarketing #LegalMarketing #LegalContent #LawFirmBranding #InjuryLawyer