Good morning from Sweets & Snacks Expo! Come say hello at booth 6160

Day 2 of sweets and snack! Come snack on some pita chips!

6 grams of joy (and fiber), yes, yes, yes.

🏆 Not a bad run for our first go at Sweets & Snacks Expo Thank you to the Indianapolis Recorder for naming our high fiber Perfect Pita Chips in their top five bites from the expo, can’t wait to wow you again next year! indianapolisrecorder.com/review-top-5-b…

📊 Big data moment for Zesty Z! SPINS featured us in a new report about nutrient growth in snacks. The data shows what we’ve believed all along: 🟠 High fiber (𝟮𝟵% 𝗬𝗼𝗬) and lower carbs (𝟵% 𝗬𝗼𝗬) are in demand 🔴 Consumers are snacking smarter

You might we have already touched down and set up at IDDBA NOLA. Unfortunately our flights are not until later. Meanwhile, this photo of our Co-Founder, Alexander, at Sweets and Snacks should suffice. Swing by #4015 for the best pita chip you haven't tried yet! See ya there!

So you didn’t get that upgrade to first class… at least your airport veggie and hummus tray did

Many are saying this!!

❗Pita Chip Pivot! Why did we do it? This quote from Adam Grant stuck with me Zesty Z "In a turbulent world, there’s another set of cognitive skills that might matter more: the ability to rethink..."

Hello

Join Alexander Harik and I on the Jungle Jim's pod this week talking about Zesty Z and our love affair with Nate Rosen - covering the CPG world and so much more. It's an inspiring and emotional episode. Tune in wherever you get podcasts: youtube.com/watch?v=miGvVG…

🎙️A teaser we made for the big energy and beautiful convo Mark Borison and I had about our pita chip pivot, mental health/self awareness, and my co-founder & Mom! Zesty Z youtu.be/miGvVGU9yF8

Fiber is the next protein.

a retail launch of this size deserves an announcement of this level, and we’ll take any opportunity to go over the top. Find us in your local @wegmans in the chip aisle now!

This NYT article discusses the declining state of Big CPG. It supports our strategy for Perfect Pita Chips. 2 years ago, we made a bet on fiber. Now, Perfect Pita Chips are positioned to lead the next generation of fiber-forward, nutrient-dense snacks. nytimes.com/2025/07/25/bus…

Instead of putting Microsoft teams in your car we’re putting more fiber in your pita chips See? Easy to do something that is actually good

Thanks, Melissa and Nombase, for having me chat about getting into Wegmans in Year 1, ingredient trends, and Zesty Z pita chip pivot! Grateful to share the stage with Isabel and hearing her wisdom! nombase.com/podcast/is-weg…

COVID killed our first CPG product. So we made a big pivot in 2023 to begin the pita chip chapter. Focusing on fiber instead of global flavors is the bet I’m making after reflecting on my experiences and battle wounds. Zesty Z Nate Rosen letshighlight

Heads up,

No blood sugar spike! A 119 Dexcom score from Alexa, a Type 1 diabetic and certified personal trainer. She tested her blood sugar after eating our high fiber pita chips Zesty Z. It's super interesting to see this feedback.