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CMO Today

@wsjcmo

Marketing, advertising and media news, tailored for chief marketing officers, from The Wall Street Journal's CMO Today.

ID: 28163914

linkhttp://www.wsj.com/news/cmo-today calendar_today01-04-2009 18:39:38

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“We so outperformed on what the original vision was,” Stanley's new brand chief says, “and what got us to that moment today is not what we need for the next 10 years.” on.wsj.com/3ZiLYxY

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An internal BarkBox message compared advertising Pride products with promoting MAGA merchandise. Its CEO apologized for the “hurtful” message on.wsj.com/4dPjMZL

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WPP Media now sees global ad industry growth of 6% for this year, down from its prior forecast of 7.7%, excluding U.S. political spending on.wsj.com/4mTnGon

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WPP Media now sees global ad industry growth of 6% for this year, down from its prior forecast of 7.7%, excluding U.S. political spending on.wsj.com/4kXi8r4

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Bernie Sanders plans to co-sponsor a new bill banning drugmakers from advertising to consumers on TV, in social media and elsewhere on.wsj.com/443EbG1

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How Breaking and Entering expanded from a podcast for young creatives to a daily must-watch news roundup for ad leaders on.wsj.com/43SINQs

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It's called Breaking and Entering Media because “breaking into the industry and thriving in it feels like pulling off the ultimate heist.” on.wsj.com/45uQ5Lh

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Liquid Death will promote Sparkling Energy as a better-for-you choice with vitamins, no sugar or artificial sweeteners and “unextreme” caffeine on.wsj.com/40TXL6A

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Vacation’s founders had never worked in personal-care products. They built a sunscreen success on vibes and whipped-cream packaging. on.wsj.com/44UwFO5

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If you see anyone at the beach this weekend rubbing what looks like whipped cream into their skin, this is why on.wsj.com/4oaJ7Ce

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American Eagle’s Sydney Sweeney campaign revives Eighties-style advertising, some say for the worse on.wsj.com/4fAktXP