Influence and Thought leadership? Yes! Check out, B2B Thought Leadership in the Age of AI: Human POVs that Cut Through the Noise toprankmarketing.com/blog/b2b-thoug… via TopRank Marketing B2B #b2binfluencermarketing

How Creators Turn Words Like ‘Slutty Little Glasses’ Into Consumption forbes.com/sites/marcusco… via Forbes #influencermarketing

What do Taylor Swift, AI & B2B marketing have in common? A lot, according to Ann Handley of MarketingProfs. Listen to the new episode of the #BeyondB2B Marketing podcast where Ann talks reclaiming creativity in B2B, slowing down, and showing up human: toprankmarketing.com/blog/beyond-b2…

Creators are ‘doubling’ their rates as they capitalize on brands’ growing interest digiday.com/media/creators… via Digiday

YouTube Experiments With New Display of Collaborators on Clips socialmediatoday.com/news/youtube-t… via Social Media Today

Did you know? 99% of B2B marketers using an always-on influencer approach rate their programs as effective. That's not a typo. It's a wake-up call. If you're planning your B2B marketing strategy, these findings are a must-read. toprankmarketing.com/blog/b2b-influ…

If your B2B brand needs to succeed with influence, here's research, advice from experts and a case study:

YouTube Tests Creator Collaboration Tool netinfluencer.com/youtube-tests-…

According to Grok, here are the top 10 B2B marketing experts on X: Neil Patel @marketingprofs @joepulizzi Rand Fishkin (follow @randderuiter on Threads) Lilach Bullock, Anti Diet Disruptor Jay Baer ericosiu Larry Kim Andy Crestodina Lee Odden We'd add Dave Gerhardt Morgan J Ingram Daniel Murray @thecoolestcool & Amanda Natividad Who would you add?

LinkedIn deepens video ad push, taps more publishers and creators to spur growth reuters.com/business/media… #b2binfluencermarketing

Jon Miller is one of the most influential voices in B2B marketing, especially marketing technology. This interview is a must-listen:

What's the difference between tactical and strategic B2B influencer marketing? Always-On = Always-Effective. 99% of B2B marketers using an always-on approach to influence rate their programs as effective. TopRank Marketing B2B

🤔 What are the most effective content types for B2B influencer marketing? 56% Social media posts 39% In-person events 34% Webinars/interviews/interactive content 29% Video 28% Livestreams 22% Podcasts 19% Reports/guides 👉 Get the latest research: toprankmarketing.com/blog/b2b-influ…

93% of B2B marketers say building trust is the most important factor for achieving success as a B2B brand (B2B Institute). The question is, how credible is your brand and are you optimizing for trust? Learn how with the BAM Trust Engine: toprankmarketing.com/blog/bam-trust…

How to build influence on LinkedIn without being cringe fastcompany.com/91390317/how-t…

Blizzard Entertainment CMO on why brands should partner with unexpected creators and vocal critics adage.com/ad-age-video-p…

Inspired by a ChatGPT list posted by Sangram Vajre on LinkedIn, here is a list of top GTM influencers according to Grok: Morgan J. Ingram Sangram Vajre Jen Allen-Knuth Kyle Coleman Sam Jacobs Ashley Zagst April Dunford Shashank Joshi Lee Odden Brian O'Connor Do you agree?

The Rise of Influence in B2B: 10 Timeless Examples of B2B Influencer Marketing from: ✅ Lenovo ✅ Sprinklr ✅ LinkedIn ✅ Dell ✅ Adobe ✅ SAP ✅ Alcatel-Lucent ✅ Semrush ✅ Salesforce ✅ Ajinomoto Get the details here: toprankmarketing.com/blog/b2b-influ… via @TopRank Blog

YouTubers who were kicked off the platform for rule violations can now request a ‘second chance’ techcrunch.com/2025/10/09/you… via TechCrunch

TikTok Adds Data-Driven Creator Insights To Help Tap Into Trending Topics netinfluencer.com/tiktok-adds-da…