Be careful not to speak in industry jargon — if your description is too technical, it could potentially turn away a large portion of your audience. Create a description that anyone can understand, no matter their background. This makes your brand more accessible.

Do I need to be on every platform? The short answer? No. It's important to pick the platforms that your customers are on, as an example if your business is B2B, you're likely to be using LinkedIn more than other companies, as this is where your potential clients are.

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing.

How often do you engage on social media? It's something that we see so many businesses reject. Everybody wants to be able to grow a social media page but rarely does anyone ever follow the correct steps to do so.

TIKTOK VS REELS Which one will come out on top? One of the greatest perks to being on TikTok is the unmatched amount of organic reach you can get on the platform. You can quite literally start with 0 followers and your first video can get 20,000 views, crazy right?

TikTok has been given 45 days to sell its US operations, or else Trump will end transactions in the US with ByteDance (TikTok's parent company) TikTok has been looking for an American buyer to 'legitimise' their brand in the form of tech giant Microsoft.

Zoom calls have become the new normal for many businesses since COVID, it's an amazing tool for meetings, but it can drive you crazy when you can't hear your client!

Hashtags aren't easy to get right on Instagram, they can often be very confusing, so what's the best strategy? We recommend using the hashtag ladder. It's a strategy that breaks down hashtags into three distinct groups.

Why is branding so important? To put it in simple terms, it's how your customers perceive you. As you can imagine, this is incredibly important.

Tailoring your copy to fit the platform is another incredibly important thing to do, what you say on Twitter isn't likely what you'd say on LinkedIn, so make sure your copy is reflecting that!

In today’s global market, it is critical to stand apart from the crowd. You are no longer competing on a local stage, your organisation now competes in the global economy. How do you stand out from the thousands or millions of similar organisations around the world?

You need to consistently listen to your audience, finding what content performs best on your page, regularly engage with those in your niche and those in your local community, regularly put out your most valuable content.

When talking to someone new about their social media and their strategy going forward we always ask this question first. What is your end goal for social media, what is your desired outcome? For some people that might be bringing in new clients and customers lead generation

Sometimes life gets in the way, and that's okay. That's why we recommend scheduling your content, set yourself a day to go through and organise your posts for the week.

Canva - If you struggle creating graphics, Canva is a great tool to have, the platform uses a template-based system that saves you a lot of time and effort if you're looking to create quick, eye-catching posts.

Buffer - A fantastic scheduling app that covers all the main platforms, #Facebook, #Instagram, #Twitter, #LinkedIn and #Pinterest. Their starter package is perfect for businesses trying to get their social media more organised.

Google Drive - Google Drive is an incredibly affordable way of managing your content and important files. The platform also comes with a built-in office suite!

If your social media isn't making your clients/customers talk about you, you're doing it wrong!

We all know that page that needs to engage more... Don't be that page!

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