Who doesn't want a PostDoc to Explain It All?! This Friday 3/28 at noon we have #WhartonBrain's Jin Ho Yun talking about #ConsumerBehavior, #AI, #Neuroscience, #Marketing & More! You won't want to miss it. Register Here: whr.tn/PostDocExplain…

It's #WiNSS End of Year Party Time! Celebrate the conclusion of another successful school year, welcome the newest members of WiNSS, & wish a fond farewell to out graduating senior board members! Thurs 5/1 from 3pm-5pm. There will be food! Register here: neuro.wharton.upenn.edu/events-hq/a1WV…

Our very own Zab Johnson and Barbara Kahn have a new book out: Visual Marketing! It's been featured in Wharton Magazine! Check it out here: magazine.wharton.upenn.edu/issues/spring-… Oh, and don't forget to buy the book too! #CoolestCover

See! Think! Buy! Explore the science of attention in Visual Marketing—a new book by Zab Johnson, Exec Dir. Wharton Brain & The Wharton School professor Barbara Kahn. Featured in @WhartonMagazine: whr.tn/3Z1yEhc #VisualMarketing #Neuroscience #WhartonAI #ConsumerBehavior

It was a real thrill to speak at Penn Arts Sciences 2025 Graduation Sunday night, made doubly special by the opportunity to award the diploma to my son Zach with my better half repping the Psychology major! omnia.sas.upenn.edu/story/penn-art…

It's been a week since Commencement Ceremonies began for all of U Penn. Here's a recap and you might notice a certain Neuroscientist (Michael Platt)... omnia.sas.upenn.edu/story/penn-art…

It’s happening! Teaser for the new edition, updated and expanded for our current AI moment. Pre-order or get your hands on a bulk order now!

I know you have been craving more podcast time with Michael Platt to contemplate the decision-making process, especially when it come to health, love, and leadership. Check out the most recent episode of HLTH Forward buzzsprout.com/1984227/episod…

Does the color purple really exist? Wharton Brain 's Zab Johnson provides the answer. TLDR: no--it's all in your brain. livescience.com/health/neurosc…

Here at WiN we are a part of Wharton AI & Analytics Initiative & work closely with Lauren Nelson Hyppolite. We are so proud of the work she does & how inspiring she is as a leader. Check out the article about her in Penn National here: penntoday.upenn.edu/news/who-what-…

Check out the latest episode of the #RippleEffectPodcast ft. Barbara Kahn & Zab Johnson talking about their new book; Visual Marketing! knowledge.wharton.upenn.edu/podcast/ripple…

If you were wondering why you doomscroll & if you can make better decisions when craving instant gratification, you should check out what fellow #Neuroscientist, Emily Falk, has to say about it. The New York Times nytimes.com/2025/07/06/opi…

Did you know that Campbell's iconic red-and-white soup cans were inspired by a Penn football game? Wharton marketing professor Barbara Kahn discusses Campbell’s marketing and more in her new book: whr.tn/42BCjEL

Excited to join our long-term partner AIIR Consulting for a keynote at their annual summit! Please do consider joining us in Philly!

What happens when two strangers sit together and build something—no words, just intention and presence? According to Michael Platt, their hearts (and brains) literally start to beat in sync. Check it out on the lastest podcast edisode of RSS.com rss.com/podcasts/mindf…

NYT David Brooks nails it, so I'm gifting his op-ed from this morning. Despair continues to rise in the West, particularly among young people and even more so among progressives. This is a crisis of culture--focusing on the individual over the group, money over meaning and

Today the PennMindCORE Summer Fellows gave their final poster presentations and as per usual, they were amazing! Congrats to Ryka Chandra (WiN), Fiona Shen (Platt Labs), and Malika Tillaeva (Kable Labs) on all your hard work! Cannot wait to see what you do next! #MindCORE #UPenn

Tomorrow is our first #BrainBizLunch of the Fall '25 Semester and you won't want to miss it! We'll have Allen Weinberg presenting about how #Neuroscience has changed his personal and professional lives. Make sure to register here: neuro.wharton.upenn.edu/events-hq/a1WV…

On 10/14 Michael Platt, Director of Wharton Brain, is speaking at Enduring Literacy in the AI World: From Barriers to Breakthroughs, presented by StudyFetch at Penn. Learn how we can promote and preserve literacy in the digital age. Virtual tickets: eventbrite.com/e/enduring-lit…