Does your website exist in order to A) inflate your maniacal corporate narcissism or B) carry out a specific persuasive task? (I work with those in category B)

How do we feel about GA4 then?

I couldn't agree with this more. And EVEN IF admitting your mistake costs you in the short-term, you'll go much further long-term (not to mentione sleep much better) being honest about it.

This is your regular gentle reminder that shifting your website conversion rate from 1% to 2% will double your revenue or your growth. And it's surprisingly easy to do!

Ask a recently customer what ALMOST stopped them from buying. It's a good question. Forces people to think. And whatever they come back with will give you something to improve. #buildinpublic

I am literally asleep right now

💬 Your testimonials should each be focused on countering a common objection to your product. E.g. if people worry that it'll be hard to switch to your service, then ask a happy customer to describe their painless onboarding experience, and show that quote front and centre.

Shame you don’t hear people talking so much about “shareware” any more

I haven’t bought a domain name for months. Depression?

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If you want something beautiful (& not work or tech related) to read & subscribe to, then read & subscribe to themarginalian.org

This is a haiku about me written by the AIs of which I’m sceptical: In the face of change Tom F holds tight to the past Ignoring the rise (Thanks Turtle Media )

This is all incredibly normal isn’t it

Most popular business tips shared by BCI members in 2022: buff.ly/3WavBjs Authors include: 🌟 Varn 🌟 Future Shift 🌟 AMBITIOUS 🌟 Fiasco Design 🌟 saintnicks 🌟 Carnsight Communications 🌟 Synergist 🌟 ☀️ Ryan Webb ☀️ 🌟 Tom Fallowfield 💡 🌟 Armadillo

Join the next Wake Up Call webinar this Friday at 8.30am: How to maximise website conversions using compelling copy and design with Tom Fallowfield 💡 buff.ly/3Gks7oL Wake Up Call is a free online event exclusively for BCI members.

⏰ Set your alarm for the Wake Up Call webinar tomorrow at 8.30am: How to maximise website conversions using compelling copy and design with Tom Fallowfield 💡 buff.ly/3Gks7oL Wake Up Call is an online event with BCI members sharing advice for other members.

Well, monkey peeping through fingers emoji doesn't even cover it this morning