Toby Waller (@tobywalleruk) 's Twitter Profile
Toby Waller

@tobywalleruk

I Help 7–9 Figure DTC Brands Scale Past $1M/Month With Paid Ads, Creative & High-Converting Landing Pages | DM “Growth” to Get Started

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linkhttps://calendly.com/thebrickagency/discovery-call calendar_today06-12-2011 10:09:42

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The fastest way to scale beauty & wellness brands? More creative variety. Without it, ad fatigue sets in, costs rise, and scaling becomes impossible. We built a swipe file with 100+ ad examples your beauty brand should be testing NOW. Want it? RT & Comment ‘Beauty’ & I’ll

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No one wants your pitch. They want proof. You talking? = meh Your customer talking? = $$$ Your competitor’s customer talking? = 💣 Use testimonials. Use reviews. Use anything but your own voice.

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Rotate 5 creatives → Learn nothing. Test 1 variable at a time → Build leverage. Creative testing ≠ guessing Creative testing = controlled experiments. Otherwise, you’re just setting money on fire and calling it "data."

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Testing without tagging is just chaos with a budget. You should always know: → Which hook type worked → Which CTA moved the needle → What made it flop No tags = no lessons = no scale.

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You don’t need new ideas. You need more versions of what already works. That’s how the smartest brands scale: → Systematically → With clarity → Without burnout

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Winning frameworks from review mining: → “I was skeptical, but…” → “I tried X, then I found Y…” → “The only thing that actually worked” Turn those into: → Ad hooks → Landing page headlines → Objection-handling copy