"When a user keeps a pirate app installed even after its removal from a store, it can continue to generate revenue for the criminals who created it." Read about how TAG's Pirate Mobile App List (PMAL) is blocking your ad $ from being spent on #pirateapps👉hubs.ly/Q03y1sFc0

What was your highlight & eureka moment from State of the Fight? TAG's Mike Zaneis shared his with V Goff-Yu💫 Book your #SOTF10 tickets now!👉hubs.ly/Q03ybF1C0 Password: Members' inboxes. Search 'State of the Fight' #adfraud #threatintel #brandsafety #transparency

Did you know there's a life cycle for #threatintelligence? It determines what is: ✅ collected ✅ processed ✅ and turned into actionable intelligence to be disseminated. Download Demystifying Threat Intelligence In Digital Advertising here 👉 hubs.ly/Q03x_s460

In this month's TAG Today we talk: 🌤️Demystifying #threatintel in #digital #advertising 🔓New access UNLOCKED-TAG Members can get the The ANA Transparency Benchmark as part of their member benefits! 🎙️TAG's Lisa shares the ABCs for PMAL 👉 hubs.ly/Q03zK3440

Have you heard of the "Pyramid of Pain"? This is #cybersecurity concept shows how hard it is to gather the #threatintel (therefore more valuable), the higher you go up the pyramid. Download 'Demystifying Threat Intelligence in Digital Advertising here👉 hubs.ly/Q03x_rdc0

'Buy & sell side: we have the same sentiment, just in different flavours'-SOVRN's Eva-Marie tells TAG's V why the whole #supplychain needs to be in the same room to have the same convo💁‍♀️ 🎟️ hubs.ly/Q03B8_pq0 Password: Members' inboxes. Search State of the Fight

What’s @tag_todayPlatinum Status? 🛡️ It’s awarded to member companies that meet industry standards to protect #digitalads from #fraud, #malware, lack of #transparency & #brandsafety risks—safeguarding partners & the industry from threats. More info 👉 hubs.ly/Q03B8Z8g0

Fun facts about TAG's #malvertising progress in 2024: 🔴 75% of CAM seals applied to ad ops in > 1 country 🔴 #antimalware program grew by 8% 🔴 Released a 2nd version of the Malvertising Taxonomy Report: hubs.ly/Q03B8-DC0 Release: hubs.ly/Q03B8_WR0

'We need to have specificity: definitions of what is #adfraud vs low quality inventory'- Kenvue’s Adam Benaroya stresses the need for tech partners to align with advertisers' inventory expectations 🎟️ hubs.ly/Q03B9lQB0 Password: Members' inboxes. Search State of the Fight

(1/3) Who are TAG ? We are the leading global initiative dedicated to combating criminal activity & increasing trust in #digitaladvertising...

(1/2) Who are TAG? We are the leading global initiative dedicated to combating criminal activity & increasing trust in #digitaladvertising. Through our cert programs, threat intel efforts & cross-industry collaboration, we help: 📉 reduce #fraud 💪 strengthen #brandsafety

(2/3) Through our cert programs, threat intel efforts & cross-industry collaboration, we help: 📉 reduce #fraud 💪 strengthen #brandsafety 🏎️ drive #transparency 💻 & share #threatintelligence ...

(2/2) 🏎️ drive transparency 💻 & share threat intelligence Find out more: 🎯 certs & programs 👉 hubs.ly/Q03BhcHX0 🚨 #threatintel efforts 👉 hubs.ly/Q03Bhl2C0 💁‍♀️🙋🏾‍♂️ cross-industry collabs 👉 hubs.ly/Q03Bhlhw0 | hubs.ly/Q03Bhl9-0 | hubs.ly/Q03Bhl2D0

Working Groups are taking a well-earned summer break but they'll be back, raring to go in Sept🏎️💨 Catch up on the latest Working Group Briefs 👉 hubs.ly/Q03C4Dd00 (Full version in members inboxes - 🔍'Working Group Brief') #adfraud #brandsafety #threatintel #transparency

(1/2)SiriusXM's Brendan Kelly talks about the challenge overlap in #adtech- 'You can't have a conversation about how to fight #adfraud, without... --- Book your #SOTF25 tickets👉hubs.ly/Q03DNQZX0 Password: Members' inboxes. Search🔎 'State of the Fight'

(2/2) ... impacting the conversation about #transparency, without impacting the conversation about #brandsafety.' Book your #SOTF25 tickets👉hubs.ly/Q03DNQZW0 Password: Members' inboxes. Search🔎 'State of the Fight' SiriusXM

#Transparency's work is far from done... In Q2's The ANA Transparency Benchmark: ⬇️ #MFA spend dropped a further 65% to just 0.8% ⬆️ #CTV spend increased to 44.2% 🌱 OMP buys remain up to 7x more carbon-intensive than PMPs Read 👉 hubs.ly/Q03FsRvs0 TAG TrustNet

Tune that describes your mood 🎶 Tickets for #SOTF25 👉 hubs.ly/Q03FN5Jb0 (Password: Members' inboxes. Search 'State of the Fight') The Trade Desk, SiriusXM, Microsoft Advertising, Sovrn, Kroger , IPG Mediabrands, Black Enterprise, Index Exchange, Kenvue, Adform USA

😱 $26.8b wasted #programmatic spend 📆 State of the Fight - sneak peek at sessions 💁🏻‍♀️ Team Spotlight on Lindsey Colferai, 1 of TAG's newest team members Read all of that & more in the TAG Today 👉 hubs.ly/Q03GqwRz0 #transparency #digital #advertising

Get ready for a week's worth of #SOFT speaker announcements-starting TODAY! TAG's Rachel Nyswander Thomas will be moderating a session called 'The Blocklist Horror Show' 🧟 Read about the session 👉hubs.ly/Q03Hg9dK0 Book your 🎟️ 👉 hubs.ly/Q03Hg8Jc0