If you want to improve the effectiveness of your marketing, might I suggest a healthy serving of Brand-Berger Helper? Jonah Berger kindly shares new research from his book, Magic Words, about how brands can increase engagement. creativitybusiness.substack.com/p/brand-berger… creativitybusiness.substack.com/p/brand-berger…

What happens when you use the principles from a best-selling book like Made To Stick, but neglect to tie it to your strategy? Dan Heath tells the mind-boggling story of a horrific agency pitch that led to "squandered surprise." open.substack.com/pub/creativity…

I have gone through phases of learning to say NO and phases when I embraced the HELL YEAH philosophy. I am currently in a saying YES to saying YES phase and I'm loving it. Here's why and what it looks like: thecreativityguild.substack.com/p/saying-yes-t…

This is the great origin story of Made To Stick's duct tape book cover from Dan Heath... plus Micro-Arcs and other content lessons learned from making sticky books: creativitybusiness.substack.com/p/content-less…

What's the Elevator Pitch Technique for developing your content strategy? It's like a Hollywood agent meets an investor deck meets a Haiku. Wait... THAT'S an Elevator Pitch! creativitybusiness.substack.com/p/the-elevator…

I just published this today and I've already had loads of people reach out with their own horror stories about this creepy comedian and making educated guesses about who it is. My younger self would be very happy: a**holes don't prosper long-term... creativitybusiness.substack.com/p/i-dont-need-…

This time next week, Day 2 of Radiodays North America will be getting underway in Toronto, and I will be busy writing my ad-libs for the session later that day. I've got some great speakers sharing their ideas, including Valerie Geller James Cridland Paul Kaye ⚡️KYLEE WINN⚡️ stevepratt

I recently wrote about the worst person I've ever worked with. Today, it's the opposite. I talked with Michael Bungay Stanier , author of the new book How to Work With (Almost) Anyone, about the secrets of great creative relationships and collaborations creativitybusiness.substack.com/p/worst-possib…

Don't confuse Marketing with Marketability. If you make something no one wants or likes, marketing it is a waste of time and resources. Dan Misener of Bumper has five Day Zero Questions that lead to audience development and content success: creativitybusiness.substack.com/p/dont-confuse…

Is your Audience Growth strategy helping you build marketing muscles, or are you buying the content equivalent of pec implants? creativitybusiness.substack.com/p/on-patience-…

This is how to grow your audience: You need an effective, measurable Sampling Strategy for your content, says Dan Misener of Bumper : creativitybusiness.substack.com/p/this-is-how-…

New labourday tradition: unsubscribed from every email. (Well, except Shane Woodford David Moscrop Sam Cooper Mary L Trump stevepratt)

You don't deserve an audience. Hard truth. No one does. You have to earn it by making remarkable, valued content. The brilliant Tom Webster from Sounds Profitable on why you need to Make a Show. open.substack.com/pub/creativity…

Happy International Podcast Day! Check out Quill Inc’s latest playbook: quillpodcasting.com/blog-posts/bra…

How to define your audience... before you start producing anything. Tom Webster of Sounds Profitable says you need to laser in on ONE person. And then get even MORE specific. (I have attempted to do this with Tom himself as my "one person.") creativitybusiness.substack.com/p/how-to-defin…

There is great power in focusing on the small numbers. Tom Webster from Sounds Profitable talks about spotting opportunities inside mounds of research, and how to tell great data-driven stories. Bonus: preview a terrific new podcast from Dan Heath! creativitybusiness.substack.com/p/the-power-of…

"You can buy people’s skills but not their hearts. You can buy people’s time but not their loyalty. The most valuable things must be earned." LOVE this Tiny Thought from FS. fs.blog/brain-food/dec…

🏐 WVB | UBC Men's Volleyball got past the Huskie Athletics 3-1 to close out their Canada West quarter-final series with the 2-0 sweep. 1st-year outside hitter Dawson Pratt stepped up with 11 kills, 12 digs & 4 blocks. Pratt spoke about the big win, his impact & the semifinal berth. 🎥:

Steve has always been such an incredible person to spend time with. So many important years for us were spent working together. Loved catching up with him. Check out the lessons learned. stevepratt open.substack.com/pub/creativity….

Read our exclusive interview with stevepratt, who pioneered the idea of brands becoming their own media companies, after working with brands like Meta, BMW, Shopify, and more bit.ly/3yUm4pR