Data import into SmartPLS has never been easier! You can even import correlation/covariance matrices into SmartPLS and run your PLS-SEM and CB-SEM analyses. Tutorial: smartpls.com/documentation/… #SmartPLS #data #import #research #methods #excellence #cbsem #pls #plssem #sem #model

🌟 📚 Take a look at this latest article in the Industrial Marketing Management #IMM journal: sciencedirect.com/science/articl…

What an amazing surprise and such a great recognition! #AMS2025 #AMS25MONTREAL #AMSMarketing #AcademyofMarketingScience #AcademicCommunity #Marketing #Conference #Montreal #pls #sem #plssem #method #research #prediction #assessment #model #comparison #IPMA #NCA #cIPMA #SmartPLS

📢 Newsletter & Advanced PLS-SEM Course🚀📩 Just send an email to [email protected] with the subject "Newsletter" to subscribe to our new SmartPLS newsletter! 🔎 Full list of literature: smartpls.com/documentation/…

Get the new #SmartPLS 4.1.1.3 release! smartpls.com/downloads

📢 Hurry up and register now (before this Thursday, June 19) 🎓 Advanced Topics of PLS-SEM Using SmartPLS 🔗 doo.net/event/182486/o… 🗓 June 19–20, 2025 | 🌐 Online via Zoom 📍 Hosted by the NIT Northern Institute of Technology Management (NIT)

🌍 Day 2 of the "Advanced Topics of PLS-SEM Using SmartPLS Course! 🚀 We're halfway through this exciting journey into advanced structural equation modeling, and we’re thrilled to be working with such an amazing group of participants from all over the world! 🌎✨#SmartPLS #PLS

❌ Myth: “SmartPLS is only for PLS-SEM.” ✅ Truth: SmartPLS does so much more.👉 link.springer.com/article/10.105… Check out the latest #CBSEM software tutorial article using SmartPLS: 📖 Hair et al. (2025), Journal of Marketing Analytics – Open Access!

Register now: smartpls.com/courses NEW CERTIFICATE COURSE on the foundations of partial least squares structural equation modeling (PLS-SEM) using SmartPLS.

New Guide on PLS-SEM using SmartPLS! link.springer.com/rwe/10.1007/97…

My research is available on ResearchGate: researchgate.net/publication/39…

📢 Call for Papers: Special Issue on Multimethod Approaches to Structural Equation Modeling (SEM) in the Journal of Global Marketing is NOW OPEN! 📝 Submit your work and learn more here: think.taylorandfrancis.com/special_issues…

Hair, J. F., Babin, B. J., Ringle, C. M., Sarstedt, M., & Becker, J.-M. (2025). Covariance-based Structural Equation Modeling (CB-SEM): A SmartPLS 4 Software Tutorial. Journal of Marketing Analytics. link.springer.com/article/10.105…

PLS2026 in Mauritius – Call for Abstracts! pls-conference.org Journal of Global Marketing Special Issue: think.taylorandfrancis.com/special_issues… Journal of Marketing Management Special Issue: jmmnews.com/model-selectio…

☀️ Hot summer, hot SmartPLS developments! 🔥 We’re excited to announce that a big SmartPLS release is just around the corner! 🚀 Get ready for powerful new features that will take your research to the next level!

🚨 Special Issues on SEM and PLS-SEM – Calls for Papers & Past Publications 🚨 smartpls.com/documentation/…

Oops, we did it again... It feels so good running your CB-SEM analysis (and/or PLS-SEM study) in #SmartPLS! smartpls.com/documentation/… #SEM #structuralequationmodeling #structuralequation #CBSEM #PLSSEM #GSCA #SmartPLS

🚀 New Publication in the Journal of Business Research : sciencedirect.com/science/articl…

New Update Alert! 📣 SmartPLS 4.1.1.6 is now live! This update includes important bug fixes and performance improvements. Keep your research running smoothly—update today! ➡️ smartpls.com/downloads #SmartPLS