Congrats buddy! This is great progress and I’m sure that Alt Carbon is going to be one of the defining frontier companies!

After oscillating a lot between market-first and founder-first investing, I’ve landed squarely in the founder-first camp. Extraordinary humans can bend markets to their will more than extraordinary markets can amplify humans.

Michele Ferrero and His $40 Billion Privately Owned Chocolate Empire 10 of my favorite highlights: 1.  We create mythical products that create markets. 2.  If a market is interesting, we must become the leader. 3.  The product is put at the center of everything. All of

Garry Tan Related from Matt Damon

What does it really take to go AI-native? (Hint: it’s more than plugging in ChatGPT 😉) Anirudh Singla shares how Pepper Content scaled margins and built an AI-native engine, in a private roundtable for 10–12 #SaaS + #AI founders. Apply Now >> lu.ma/zor47b3y LFG! ✍

An extremely important lesson from Peter Thiel:

We’re living through a generational reset in search. AI isn’t just enhancing discovery – it’s rewriting the rules of visibility altogether. At Pepper, we’ve always leaned into these disruptive shifts – first with AI, and now with Generative Search (GEO). That’s why we at Pepper

AI is reinventing the way discovery and marketing operate online. How are you adapting to this new era of AI-driven search experiences? This October, @pepper_content is hosting Index '25: The World's First Al-Search Conference, uniting experts to share the strategic playbook for

Focus, focus, always focus

We’re living through one of the biggest generational shifts in marketing. Search itself is being redefined - from keywords to context, from clicks to trust, from SEO to AI-Search (GEO). That’s why we’re excited to launch the first lineup of speakers for Index’25: The World’s

My take on Economic Times today! Here’s a quick summary - Agentic AI is reshaping marketing agencies. Here’s what we are seeing - 1. AI agents are moving agencies from AI-powered to AI-native - changing workflows, strategy, and execution. 2. Think of them as junior

Steve Jobs explains why motivation can't be forced:

this is the coldest life advice you’ll ever hear

Meet Jesse Pujji at Index’25 - the World’s First AI Search Conference! Few leaders understand the intersection of marketing, growth, and technology like Jesse Pujji, Founder & CEO of GatewayX. Over the years, Jesse has built and scaled multiple ventures while working closely with

Super excited to share that Neil Patel is coming to Index’25! When it comes to digital marketing, Neil Patel needs no introduction. As Co-Founder of Neil Patel Digital, he’s helped countless companies master the art and science of SEO, content, and growth marketing. Neil has

Pepper Content brings yet another powerhouse panel to Index’25 - featuring consumer leaders who have shaped some of the world’s most iconic Fortune 100 brands. As AI redefines discovery, loyalty, and brand building, these leaders bring unparalleled consumer insight from years of

One of our most awaited days is almost here! Tomorrow, we will be seeing over 2000+ Marketing Leaders, CMOs, Brand Heads, SEOs, and founders join Index’25 - to be part of the world’s first AI Search Conference! We have a powerful speaker line-up that brings together the best

The click is dying. Users complete searches inside Claude, Perplexity, ChatGPT without visiting sites. Some brands: down 30-50%. GEO (Generative Engine Optimization) isn’t optional. With Anirudh Singla Pepper Content Anant Vidur Puri in Menlo Park mapping the new playbook.

We had one of the best events in our lifetime at DMFS Chicago where we got an opportunity to speak to a 100+ CMOs and marketing leaders in financial services, credit unions and insurance companies! Our strong insights on Generative Engine Optimisation / AI Search got the entire

We just turned 8 at Pepper and are transforming from Pepper Content to Pepper! The Agency Network business model is fundamtally broken! The top 25 Marketing and Advertising Network Agencies do over $75 Billion in revenue annually. With Agentic AI, there exists an opportunity