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Newly Accepted Articles 12/24 (1 of 7) "How Much Influencer Marketing is Undisclosed? Evidence from Twitter" by Ershov, Daniel, He, Yanting , Seiler, Stephan Daniel Ershov Yanting He Stephen Seiler

A new study in Marketing Science by Daniel Ershov, Yanting He and Stephan Seiler finds that 95% of sponsored influencer posts on Twitter (X) were not disclosed. informs.org/News-Room/INFO…

Articles in advance 03/25 (3 of 12) Frontiers: "How Much Influencer Marketing Is Undisclosed? Evidence from Twitter" by Daniel Ershov, Yanting He, Stephan Seiler Daniel Ershov Yanting He Stephan Seiler pubsonline.informs.org/doi/abs/10.128…

🚨 New #QME article now available online 🚨 "How do U.S. households change their expenditure patterns in response to income or wealth shocks? Insights from NielsenIQ Data" by Shirsho Biswas (Shirsho Biswas), Pradeep Chintagunta, and Sanjay Dhar. link.springer.com/article/10.100…

"The Effect of Deactivating Facebook and Instagram on Users’ Emotional State" nber.org/papers/w33697

We wrote up a summary of our study on influencer disclosure (with Daniel Ershov and Yanting He) for VoxEU. Key findings: lots of influencer content is undisclosed and consumers are not good at detecting undisclosed commercial content. cepr.org/voxeu/columns/… via CEPR

The majority of influencer advertising is undisclosed Daniel Ershov UCL School of Management Université de Toulouse, Yanting He Imperial Business School, Stephan Seiler Imperial Business School ow.ly/ctLq50VT3HQ

🚨 New research from Professor Stephan Seiler shows that, on average, 95% of influencer ads on social media go undisclosed. Most users can’t tell ads from organic posts, and current disclosure rules aren’t being enforced. Time for stronger regulations? imprl.biz/44JWiCF

Pinker on Harvard. Great oped in NYT. nytimes.com/2025/05/23/opi…