Scott Krauss (@scottkrauss) 's Twitter Profile
Scott Krauss

@scottkrauss

Technology Sales. AdTech & MarTech Platforms Expert. Former @LoyolaMLAX Player. Big time Batman enthusiast.

Opinions are my own.

ID: 111421712

linkhttp://www.linkedin.com/in/scottkrauss calendar_today04-02-2010 21:41:35

9,9K Tweet

828 Followers

1,1K Following

Scott Krauss (@scottkrauss) 's Twitter Profile Photo

Some more cosolidation in the #CDP/rETL space: techcrunch.com/2025/05/01/fiv… Very curious to understand the deal terms. It says Census was valued at $630M in 2022. I'd be shocked it went for that much but if so, good for them!

Marty Swant (@martyswant) 's Twitter Profile Photo

Shortly before midnight, U.S. Department of Justice and Google officially filed their remedies proposals in the adtech antitrust trial. DOJ is asking for a major structural reset: AdX and DFP sell-offs, a 10-year ad exchange ban, open-source auction logic, and putting 50% of net revenues

Scott Krauss (@scottkrauss) 's Twitter Profile Photo

Call me crazy but I think for the Open Web and Publishers in general to survive & flourish, they need to focus on Upper Funnel strategies for brands. Meta/Google etc...are too dominant relative to performance marketing. Too much scale, data, firepower, AI & engineering talent.

Scott Krauss (@scottkrauss) 's Twitter Profile Photo

"Upscale plugs into a brand’s existing assets, like brand websites, social channels, and Shopify, to ingest creative and commence data, such as top-selling products. It then builds a library of assets, using generative AI to understand the brand’s tone, style guide, and visual

Scott Krauss (@scottkrauss) 's Twitter Profile Photo

The absolute worst thing you can say as a seller is: "Would love to...." Yeah, no sh$t you'd love to [insert whatever ask you want]. But WHY should they give you the time?

Scott Krauss (@scottkrauss) 's Twitter Profile Photo

Absolutely wild to even consider ⁦Google⁩ losing share in Search. Unthinkable just 10 years ago. searchengineland.com/google-search-…

Scott Krauss (@scottkrauss) 's Twitter Profile Photo

One of my crazy, moonshot ideas is that The Trade Desk executes a similar strategy. They could very easily bridge AdTech & MarTech via UID2.0 and a very robust marketplace. businesswire.com/news/home/2025…