Rohan Castelino (@rohanccastelino) 's Twitter Profile
Rohan Castelino

@rohanccastelino

Chief Marketing Officer at IRIS.TV

ID: 26439626

linkhttp://www.linkedin.com/in/rohancastelino calendar_today25-03-2009 05:36:29

1,1K Tweet

274 Followers

945 Following

IRIS.TV (@iris_tv) 's Twitter Profile Photo

Co-Founder @FieldJG talks with Cheddar about how broadcasters are driving revenue by leveraging #artificialintelligence to automate #videoprogramming to engage users on a one-to-one level on their owned-and-operated platforms.

IRIS.TV (@iris_tv) 's Twitter Profile Photo

Total views isn't the only KPI worth scrutinizing for video. In-stream retention is critical to getting users to watch longer. For the 2018 Midterms, we've examined videos that lead to longer watch times and pre-roll starts buff.ly/2zpy5RG

Total views isn't the only KPI worth scrutinizing for video. In-stream retention is critical to getting users to watch longer. For the 2018 Midterms, we've examined videos that lead to longer watch times and pre-roll starts buff.ly/2zpy5RG
Rohan Castelino (@rohanccastelino) 's Twitter Profile Photo

Vice Media to shrink workforce through attrition by up to 15% as growth stalls. The onetime new-media darling is on track to lose more than $50 million this year. wsj.com/articles/vice-…

Rohan Castelino (@rohanccastelino) 's Twitter Profile Photo

Nice piece ⁦philly artblog⁩ about Jason Mitchell's poetry and his reading series, Frank O’Hara’s Last Lover, a Philadelphia home for poetry theartblog.org/2018/11/jason-…

IRIS.TV (@iris_tv) 's Twitter Profile Photo

By following metadata best practices and creating a category taxonomy, publishers are able to analyze robust content consumption data and make data-driven programming decisions. buff.ly/2EVk1Ug

By following metadata best practices and creating a category taxonomy, publishers are able to analyze robust content consumption data and make data-driven programming decisions. buff.ly/2EVk1Ug
IRIS.TV (@iris_tv) 's Twitter Profile Photo

In this MediaPost piece IRIS.TV COO Richie Hyden discusses why #publishers should consider #contextualtargeting as a safer and more practical solution for content programming in the #GDPR era: bit.ly/2TAbCJJ #nab2019

In this <a href="/MediaPost/">MediaPost</a> piece IRIS.TV COO <a href="/richiehyden8/">Richie Hyden</a>  discusses why #publishers should consider #contextualtargeting as a safer and more practical solution for content programming in the #GDPR era: bit.ly/2TAbCJJ
#nab2019
Rohan Castelino (@rohanccastelino) 's Twitter Profile Photo

Nice discussions with @FieldJG and Akamai Technologies Shane Keates at NAB on how broadcasters can apply #ai to scale video programming operations and drive revenue

Rohan Castelino (@rohanccastelino) 's Twitter Profile Photo

Want to learn more about D-to-C brands and what they are doing to acquire, engage, and retain customers, then register to see this panel of all-stars on July 23 sponsored by UCLA Anderson School of Management alumni network at @OriginateLabs in New York City bit.ly/2ShQLMg

Want to learn more about D-to-C brands and what they are doing to acquire, engage, and retain customers, then register to see this panel of all-stars on July 23 sponsored by <a href="/uclaanderson/">UCLA Anderson School of Management</a> alumni network at @OriginateLabs in New York City bit.ly/2ShQLMg
Rohan Castelino (@rohanccastelino) 's Twitter Profile Photo

Everyone knows data is critical to making smart decisions for video publishing, but it's not always easy to take action from it. At IRIS.TV we not only provide our partners with granular data but also the support to activate it. Visit our booth at #ONA19 to learn more.

IRIS.TV (@iris_tv) 's Twitter Profile Photo

Catch Mantonie J. Byrd Director of Programming Strategy and Partnerships, on the panel "Why and How Using #MachineLearning Can Improve Video in Your Newsroom" from 4:00 PM – 5:00 PM today at The Midway Napoleon Ballroom - 3rd Floor #ONA19 #ONA19MW campaign.iris.tv/ona19

Catch <a href="/MantonieByrd/">Mantonie J. Byrd</a> Director of Programming Strategy and Partnerships, on the panel "Why and How Using #MachineLearning Can Improve Video in Your Newsroom" from 4:00 PM – 5:00 PM today at The Midway Napoleon Ballroom - 3rd Floor #ONA19 #ONA19MW campaign.iris.tv/ona19
Rohan Castelino (@rohanccastelino) 's Twitter Profile Photo

As households increasingly look to #CTV for engaging content experiences, relevant and brand-suitable advertising is no longer a nice-to-have for marketers. Glad to be working with the Comscore team to provide increased transparency to this next wave of advertising innovation.

Rohan Castelino (@rohanccastelino) 's Twitter Profile Photo

Should advertisers really blacklist all content that references coronavirus or COVID-19? In this post, I examine the changing user behavior toward video and the seemingly counterintuitive trend towards more brand-safe supply. bit.ly/3dAzYhZ