Mathieu Roche (@rochemathieu) 's Twitter Profile
Mathieu Roche

@rochemathieu

Co-founder & CEO @ID5_io. I tweet about ad tech, identity and sports and my tweets very much reflect my employerโ€™s point of view

ID: 137738761

linkhttp://www.id5.io calendar_today27-04-2010 16:16:47

1,1K Tweet

1,1K Followers

535 Following

Mathieu Roche (@rochemathieu) 's Twitter Profile Photo

Wordle 988 6/6 ๐ŸŸฉ๐ŸŸฉ๐ŸŸฉโฌœ๐ŸŸฉ ๐ŸŸฉ๐ŸŸฉ๐ŸŸฉโฌœ๐ŸŸฉ ๐ŸŸฉ๐ŸŸฉ๐ŸŸฉโฌœ๐ŸŸฉ ๐ŸŸฉ๐ŸŸฉ๐ŸŸฉโฌœ๐ŸŸฉ ๐ŸŸฉ๐ŸŸฉ๐ŸŸฉโฌœ๐ŸŸฉ ๐ŸŸฉ๐ŸŸฉ๐ŸŸฉ๐ŸŸฉ๐ŸŸฉ ๐Ÿ˜ฐ

Mathieu Roche (@rochemathieu) 's Twitter Profile Photo

โ€œThe real challenge [with 3P cookie deprecation] is with measurementโ€ 100% correct from EssenceMediacomโ€™s Belle Cartwright Belle Cartwright at #NVF24 ๐Ÿ‘๐Ÿป

Mathieu Roche (@rochemathieu) 's Twitter Profile Photo

Just met the #cookiemonsters in Times Square ๐Ÿคฃ Very timely ahead of ID5โ€™s On the Road event in NYC this afternoon and IAB Tech Labโ€™s As the Cookie Crumble event tomorrow ๐Ÿ™Œ๐Ÿป Bring it on ๐Ÿš€

Just met the #cookiemonsters in Times Square ๐Ÿคฃ Very timely ahead of <a href="/ID5_io/">ID5</a>โ€™s On the Road event in NYC this afternoon and <a href="/IABTechLab/">IAB Tech Lab</a>โ€™s As the Cookie Crumble event tomorrow ๐Ÿ™Œ๐Ÿป Bring it on ๐Ÿš€
Mathieu Roche (@rochemathieu) 's Twitter Profile Photo

Great intro from Anthony Katsur and great comment about the privacy sandbox. โ€œGoogle is building an ad server and a SSP in Chromeโ€ฆ Suggested addition: โ€œโ€ฆand trying to prevent anyone to operate outside of these systemsโ€ ๐Ÿ˜‰

Mathieu Roche (@rochemathieu) 's Twitter Profile Photo

Ad industry, be careful what you wish for! This โ€œtransitionโ€ has been going on for 4 years, and in the meantime Google has only increased its control and dominance over digital ads. Do we really want another extension?! adage.com/article/digitaโ€ฆ

Mathieu Roche (@rochemathieu) 's Twitter Profile Photo

Excited to attend egta โ€˜s CEO and Top Exec Summit in London today and talk about Identity for CTV with European broadcasters ๐Ÿš€ ๐Ÿ“บ

Excited to attend <a href="/egtaconnect/">egta</a> โ€˜s CEO and Top Exec Summit in London today and talk about Identity for CTV with European broadcasters ๐Ÿš€ ๐Ÿ“บ
Anthony Katsur (@anthonykatsur) 's Twitter Profile Photo

At the #TechLabSummit, we are sticking with the future of identity and addressability with our next panel hosted by Mathieu Roche, ID5, Adform, Ogury and @LiveIntent discussing how alternative ID solutions are a path forward to solve for an addressable advertising

At the #TechLabSummit, we are sticking with the future of identity and addressability with our next panel hosted by <a href="/rochemathieu/">Mathieu Roche</a>, <a href="/ID5_io/">ID5</a>, <a href="/adform/">Adform</a>, <a href="/weareogury/">Ogury</a> and @LiveIntent discussing how alternative ID solutions are a path forward to solve for an addressable advertising
Mathieu Roche (@rochemathieu) 's Twitter Profile Photo

โ€œIndeed it has been said that democracy is the worst form of Government except for all those other forms that have been tried from time to time.โ€ฆโ€ Winston Churchill, 1947

Mathieu Roche (@rochemathieu) 's Twitter Profile Photo

Important threat from Paul Bannister about Googleโ€™s attempt to keep all web traffic (and the associated revenue) for itself sucking human-produced content and spitting it back on its own pages via its AI engineโ€ฆanother example of dangerous monopolistic behavior by Google ๐Ÿ‘ฟ

AdTechGod ยฎ๏ธ๐Ÿช (@adtechgod) 's Twitter Profile Photo

2024: The Year of Identity in AdTech (#AD) Did you know? 91% of adtech pros have already adopted or are planning to adopt an identity solution this year. And despite Googleโ€™s U-turn on cookies, 75% of industry leaders say it wonโ€™t slow down their shift. This isnโ€™t just about

Mathieu Roche (@rochemathieu) 's Twitter Profile Photo

Thanks for having me Eric Franchi and Joe Zappa, great conversation about the challenges of launching and scaling an adtech company, and about making privacy cool ๐Ÿคฃ (ps: it ainโ€™t. Itโ€™s just super important!)

Mathieu Roche (@rochemathieu) 's Twitter Profile Photo

The peanut butter and jelly of adtech. Never a better duo Ari Paparo and Joe Zawadzki ! Thanks Barry and BidSwitch for bringing them together on stage at Bidswitch Partner Connect today ๐Ÿคฉ #fanboy

The peanut butter and jelly of adtech. Never a better duo <a href="/aripap/">Ari Paparo</a> and <a href="/JoeZawadzki/">Joe Zawadzki</a> ! Thanks Barry and <a href="/BidSwitch/">BidSwitch</a> for bringing them together on stage at Bidswitch Partner Connect today ๐Ÿคฉ #fanboy