The world’s best websites follow psychology-backed rules. Today’s guest, Thomas McKinlay, has read over 500 scientific marketing papers to figure out how to create a perfect website. On this episode of Nudge, he shares all the secrets. buff.ly/41UJmX9

Even when it is clearly insincere, men still like those who share false praise. Taken from Robert Cialdini's Influence.

I spent four hours watching 300 ads back to back. Today, I reveal how they use psychological principles to persuade you. Tune in here: buff.ly/41UJmX9

Here's what they don't tell you about Black Friday: buff.ly/3sVQYLY

You'll pick the wine that's running out of stock. How scarcity influences purchases. A study cited in Methods of Persuasion.

This is one of my favourite interviews of the year. You'll hear: → Why you should go last in a job interview. → Why you should pay incentives out in regular but smaller sums. → And how you should always list your benefits in threes. Tune in: buff.ly/41UJmX9

You'll spend more on your car if your neighbour wins the lottery. An example of herd mentality in Nuala Walsh's book Tune In.

I sent handwritten notes instead of emails. Here’s what happened: buff.ly/41UJmX9

We prefer ads that we've seen before. An extract from Cialdini's book Influence.

I tested a fairly unknown persuasion principle on 96 loyal Nudge listeners. It made my message 20% more effective. To hear how and why, listen to the latest episode of Nudge with the fantastic Bas Wouters. buff.ly/41UJmX9

Are referees swayed by loud crowds? buff.ly/3sVQYLY

We donate more to victims who share our nationality. A study cited in Tune In.

It’s time for an end-of-year special. I’ve scoured Steve Jobs's 38-year career and documented every persuasion tactic he’s used. Here’s how he became the most successful CEO of all time. buff.ly/41UJmX9

Basketball teams perform better when they play harder teams during pre-season. Taken from the anatomy of a Breakthrough.

We ignore information that contradicts our world view. A confirmation bias example from Nuala Walsh's book Tune In.

Sharing bad news makes others dislike you. An extract from Cialdini's expanded edition of Influence.

What do you think would happen if one of the world’s best violinists started busking on the subway?

Count how many times the players wearing white pass the basketball.