Last week I watched Neil Patel break down why leads don’t show up to sales calls warm Here’s what I learned: 67% of purchases start without clear intent. People buy without knowing why they started looking. He built a $100M agency just by educating these people. No pitching.

Everyone has a secret reason they started their business It's never "to make MRR" It's freedom, proving someone wrong, escaping something, building legacy Find that reason. Attach your solution to that. Everything else is just noise.

The mode of your brain that builds a system and makes one better are very different Building = house music, noise-cancellation headphones, dark room Creative strategy = ambient chill music, beautiful view, convos Use both sides to your advantage

Cafe Cursor event was eye opening Thanks for putting this together Ben Lang

Claude code + cursor is a pretty efficient agency employee 1.2k/mo for what would take a: - copywriting wizard - marketing strategist - prompt engineer - 5 VAs Now i need to get a copywriter on TOP of this system to make getting clients results 10x more efficient

Looking for a speedy video editor for some light cuts on a confirmation/ thank-you page VSL Shoot me a dm with portfolio if you’re interested

Here's why Inbound beats Outbound every time: 1. More friction = more data = more personalized lead nurture 2. Stronger frame = more consumption = higher show & close rates 3. Profitable inbound funnel = math equation = predictable machine

Had a sales call with a 9-figure sales team last week 1% increase in close rate is another 8-figures for them a year Massive scale, same problems

Seems like running an agency is just assembling the best soccer team

Claude code is a cracked copywriter Here's a look inside how it thinks (with proper prompts, SOPs, and winning examples)

Info is consumed with more curiosity after someone books a call They've made a micro-commitment to themselves that they want to solve their problem If you send them a resource, they'll think to themselves "eh, might as well check out this info that i was going to look for or

You don't have enough time in a 45 min call to get the prospect to admit they have they have a problem they want to solve, educate them on your solution, build trust and authority, and take care of objections/misconceptions/questions Meanwhile, if you cram all those micro-sales

Biggest deal yet for a client! $420K yearly contract

I think they need a marketer lol

Built a sales system a year ago that's still running Company was at around 70k/mo when I showed up. They had a spreadsheet and Calendly. That's it. I was just pounding phones all day. absolute chaos. Few months in I built out a real CRM, nurture sequences, tracking.

Prospects are testing free AI tools at 2am They'll never mention it on your call But they're thinking about it the entire time We started calling it out before they even show up. 'You probably tried ChatGPT for this.' Their shoulders drop. Finally someone said it. Their

Anyone else start the mornings with a solo breakfast in a packed cafe to get the mind juices flowing?

Taking a trip to a canyon this weekend It's called the marketing-sales gap