To work with mummy bloggers try and send products that involve both the mother AND child. #smwldn #msldigerati

Don't ignore kids when working with mummy bloggers. Their opinion is just as valid. #smwldn #msldigerati

It's the death of the 'you should do this' PR campaign say blogging mums. Say goodbye to the yummy mummy to succeed. #smwldn #msldigerati

Please end the low-watt celebrity mum campaign says Netmums. Mums aren't aspiring to be celebs. #smwldn #msldigerati

But male celebs still work. Most popular celeb campaigns on Netmums worked with Gok wan and Gino d'Acampo. #smwldn #msldigerati

Dad's use mummy blogger content but don't comment says Netmums #smwldn #msldigerati

What's the one item purchased for babies that Dad is the decision maker for? The car seat. #smwldn #msldigerati

If you have a good product, you don't need to wrap the item in fluffy bunnies. mums just want the facts says Netmums #smwldn #msldigerati

Only 5% of forum using mums have smartphones #smwldn #msldigerati

The brands that succeed with mums get their MDs out of the boardroom and interract with consumers online. #smwldn #msldigerati

It should. For now, Twitter is probably a collective TechCrunch alternative Jack Schofield Charles Arthur

Great! Duncan Edwards there are a number of ways to go about it, let's talk

MSL unveils new brand vision and identity http://bit.ly/eqB4Y7 by Campaign India via @msl_group

National newspaper 'i' launches iPad app, users can pay per issue

Telegraph to unveil paid-for website in September http://icio.us/Toeb6p

The Conversation Society: Obesity: The Debate Begins...Part 1 http://wp.me/pSXjN-3q

"2" - number of emails sent by Bill Clinton during his 1993-2001 presidency. Astonishing, given that Obama won with Digital via WIRED UK

Facebook tablet next @MSL_UK_Digital Google announced chromebooks launch- notebooks running Chrome instead of Windows to rival Microsoft

Inspiring talk by P&G's Marc Pritchard about the importance of purpose driven brand building http://bit.ly/mlsS3A via Victoria Biggs

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