Are you writing quality content but aren't getting leads? Although you use all those content frameworks? There might be 1 piece of information missing, and that's prospect awareness. Here's how to utilize it:

I analyzed 100s of marketing studies and found 1 fascinating insight from 2010 that can increase your sales. It's called the labor illusion effect. And even Steven Jobs used it. Thread 🧵

In the research publication "The Labor Illusion in Online Services" (Gneezy et al., 2010) they found one ingredient that increases perceived value. The illusion that massive efforts were involved to create the product.

Steve Jobs once said "Take a look at the number of cars in the Apple parking lot during weekends." Meaning: everyone was working over time to make it happen. Surely, it must be a super valuable thing they're creating then?

Or how about the 30 seconds staring at a progress bar when a flight comparison service searches for the best price? The heavy lifting that is perceived equals value to the observer. It's called operational transparency. By showcasing what is involved to deliver the service,

Have you used the labor illusion effect? Leave a comment below. I'd love to hear how you implemented it.

My trigger to call it a day: I just started coding java in php and it took me surprisingly long to notice🤦‍♀️ Can you relate?

Did a bit of technical SEO. Happy with that. Now it's time for more content.

How much time do you allocate for marketing and sales? For me: I've got at least 1 work session per day that goes into it. Like: - content creation - answering DMs - checking analytics plus my automated systems for outreach, but they don't require me actively doing something.

Cold outreach + content for your ICP = sales

So it is possible. A decent foundation to work with. Website is live so that the businesses we reach out to can check out what we do. I'm starting in a very specific niche and then take it from there. The next phase has begun. How're your projects doing?

We've got a heat wave. Luckily, I've got a house in the woods. Lots of trees, lots of shade and the heat feels very pleasant here. Bonus: since I'm running my own business, I don't have to fulfill any dress codes. I hope you're doing well too. #buildinpublic

Ayush 🙏 Daniel Vassallo Jason Cohen Daniel Nguyen Mike Cardona | Automation Alchemist 🧪🔧 Manoj Ahirwar Dean. Dagobert - Emopreneur 👩🏻‍🎤 Dmytro Krasun Ayush 🙏 Got it! Here are 5 new suggestions (not your follows) with standout bios in indie entrepreneurship: 1. Mira | Indie Maker: PhD physicist turned maker, focuses on lead gen & automation. 2. Fabio Rosato: Engineer to indie, shares real product failures & experiments. 3.