Michael Feeley
@mikefeeley
25 Years in AdTech. Co-Founded one of the first CPC Search Engines. Raised a bunch of VC. COO at Trillion.com #adtech #programmatic
ID: 23146196
http://www.michaelfeeley.com 07-03-2009 01:05:37
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Great AdExchanger article (bit.ly/4cMoQvY) on video misrepresentation. SSPs have been at this for years, similar to MFA. No incentive to stop it. SSPs will just tweak their requests to play nice with The Trade Desk but mislabel for less sophisticated DSPs. What a shame.