Rob McEvily
@mediaoceanrob
Director, Brand & Content: @teammediaocean
ID: 1532388055264514050
https://www.mediaocean.com/ 02-06-2022 15:46:30
479 Tweet
32 Followers
47 Following
. Mediaocean is paving the way for a multi-currency landscape in the industry by teaming up with Paramount and Omnicom Media Group This signals a departure from the reliance on legacy data, as it introduces VideoAmp's audience data into the equation. bit.ly/3sfAoWH
“We are investing significantly to support the future of measurement in a #convergedTV world, and are very happy to support Omnicom Media Group and Paramount Advertising with VideoAmp in making this a scalable reality." —Ramsey McGrory in ADWEEK adweek.com/convergent-tv/…
When it comes to reaching B2B decision makers, timing and environment are the crucial difference makers. Aaron Goldman explains why. Thanks to Merkle B2B EMEA 🙂 For full convo, listen on YouTube: lnkd.in/e7mqyNWc
➡️ Aaron Goldman writes in @MediaCatMag about the importance of understanding the intricacies of each social media platform, and why now is the time to test your way into Meta's #Threads. mediacatmagazine.co.uk/where-does-thr…
➡️ Dan Braithwaite, who oversees our global team of trainers and operations specialists, breaks down Kirkpatrick’s Learning Evaluation Model—the most effective way to measure training outcomes. (In Training Industry, Inc.) trainingindustry.com/articles/measu… #producttraining
Excited to announce our latest partnership with Mediaocean, which provides direct access to streaming and CTV inventory for local linear buyers. Read more here: magnite.com/press/magnite-…
➡️ Aaron Goldman in Business Reporter on the innovations and strategies brands should prioritize as 2024 rapidly approaches: business-reporter.co.uk/management/thr… #threads #omnichanneladvertising #generativeai #socialmediaadvertising