If you're looking for comment on #BlackFriday2018 retail, trends, brands, or on the whole #BlackFriday phenomenon, we can help: drop us a PM. #journorequest

We're talking #luxury, and over the next few weeks, we’ll be sharing some of that thinking with a weekly deep-dive into the four Ds of luxury redefined. Discover what they are, why they matter, and who’s doing them well, each week on our blog mash.uk.com/2018/11/the-l-…

“Cool, culturally relevant” mattresses, breast pumps with desirable tech: a look at the brands #creativeproblemsolving for consumers: marketingweek.com/2018/11/22/fun… via Marketing Week

We're talking #luxury and the first of our 4Ds: the inexplicable joy in Discovering something you’ve never seen before – or seeing something again with fresh eyes mash.uk.com/2018/11/luxury…

The power of DEPTH (n.): the quality of being profound (as in insight), or full (as in knowledge): how #luxury brands need to create products, experiences and stories with depth mash.uk.com/2018/12/luxury…

Masher Lou Ellerton in the press today on the whys and wherefores of YouTube's popularity with kids: dailyrecord.co.uk/lifestyle/fami…

Masher Lou Ellerton has just been on BBC Oxfordshire talking about Barclays Bank' new in-app budget management tools: the latest attempt to counter the popularity of newcomers like Monzo 🏦...

Can't take your comforter on the plane? #creativeproblemsolving

Digital #luxury can 'give customers just the right amount of access, inspiration, and constantly updated content that enables meaningful dialogue – without diluting what makes them desirable.' Find out more in the last of our Luxury blogs for this year: mash.uk.com/2018/12/luxury…

'Coverless' washable duvet launched in M&S #creativeproblemsolving drive: sold out. Now if only they could make one that you didn't need a laundromat-sized dryer for... mol.im/a/6554241

Why #Entrepreneurs Should Master The Art Of Upselling via @forbes forbes.com/sites/alisonco… Thanks Helen Jane Campbell @GoSwych Beyondthekt Mash Strategy

The pitfalls and perils of upselling for startups: a view from Masher Lou Ellerton: forbes.com/sites/alisonco…

With #DryJanuary2019 in full swing, some alcohol brands are taking on the challenge wholeheartedly. And others? Hard seltzer is the place to be... #alcoholicwater #yesreally #creativeproblemsolving

Will this be the next wave of competition for household cleaning? Meet the CleanseBot: it has the cool factor, but is it a solution looking for a problem? #creativeproblemsolving Indiegogo💡 hubs.ly/H0gdl8g0

A fascinating look at how BUPA Global has completely reshaped its strategy by losing its assumptions, to focus on the (even) few(er) rather than the many: hubs.ly/H0gfcD80. As with so many #greatmarketingmoves, seems obvious in hindsight!

We’re excited to see Unilever expanding its super-premium acquisition strategy into the Homecare space with #TheLaundress after so many great buys in PC. Onwards and upwards!

IKEA hopes to get to "scaleable subscription services" with its first leasing trial in CH. We think it could create a whole new way of thinking about your home: anyone for changing your kitchen as often as your paint scheme? #creativeproblemsolving via Financial Times

We've just come away from a fantastic two-day working session on driving real growth with our sister company @KantarConsult - watch this space for more on the #initiativeforrealgrowth

We are excited to announce the next chapter in the story of Mash! From 1st April 2019, Mash will fully integrate into Kantar. Head to our website to find out more: mash.uk.com.