Marketing Week (@marketingweeked) 's Twitter Profile
Marketing Week

@marketingweeked

Cutting through the nonsense: Marketing Week provides essential news, analysis and insight for marketers.

marketingweek.com

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linkhttp://www.marketingweek.com calendar_today20-03-2009 10:18:07

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242,242K Followers

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Pernod Ricard-owned Havana Club wants to become the ā€œpreferred rumā€ for consumers by emphasising the versatility of its portfolio marketingweek.com/havana-club-ve…

Pernod Ricard-owned Havana Club wants to become the ā€œpreferred rumā€ for consumers by emphasising the versatility of its portfolio marketingweek.com/havana-club-ve…
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Why AI could be the best thing to happen to marketing AI has moved far beyond being a novelty, becoming the catalyst for a creative renaissance in marketing marketingweek.com/why-ai-could-b… #spon

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The retailer intends to increase prices by 1% on like-for-like goods to combat a rising wage bill, alongside a projected Ā£7m marketing ā€œcost increaseā€. marketingweek.com/next-price-rai…

The retailer intends to increase prices by 1% on like-for-like goods to combat a rising wage bill, alongside a projected Ā£7m marketing ā€œcost increaseā€.
marketingweek.com/next-price-rai…
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Grocery sales surpassed Ā£13bn in December for the first time, with Tesco enjoying the biggest market share gains and Sainsbury’s claiming its largest share since 2019. marketingweek.com/supermarket-ch…

Grocery sales surpassed Ā£13bn in December for the first time, with Tesco enjoying the biggest market share gains and Sainsbury’s claiming its largest share since 2019. 
marketingweek.com/supermarket-ch…
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Tesla’s woes are a rare example of bad press that does harm the brand, because its CEO’s public profile is so opposed to its environmentalist image, says Mark Ritson marketingweek.com/for-elon-musk-…

Tesla’s woes are a rare example of bad press that does harm the brand, because its CEO’s public profile is so opposed to its environmentalist image, says <a href="/markritson/">Mark Ritson</a> marketingweek.com/for-elon-musk-…
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With a growing sea of content and an expanding array of channels, how can marketers create ads that not only break through the noise but also genuinely connect with their audience? Find out here šŸ‘‡marketingweek.com/knowledge-bank… Kantar

With a growing sea of content and an expanding array of channels, how can marketers create ads that not only break through the noise but also genuinely connect with their audience? 

Find out here šŸ‘‡marketingweek.com/knowledge-bank…

<a href="/KantarGlobal/">Kantar</a>
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We’re giving marketers like you the chance toĀ inform how marketing effectiveness is defined, measured and communicatedĀ by the industry, in partnership with Kantar UK & Ireland and Google survey.alchemer.com/s3/8207210/df7…

We’re giving marketers like you the chance toĀ inform how marketing effectiveness is defined, measured and communicatedĀ by the industry, in partnership with <a href="/Kantar_UKI/">Kantar UK & Ireland</a>  and <a href="/Google/">Google</a>  survey.alchemer.com/s3/8207210/df7…
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Doing more with less? Our ā€˜More with Less’ Handbook has smart tips to boost your digital marketing without overspending. Get it now: marketingweek.com/knowledge-bank…

Doing more with less? Our ā€˜More with Less’ Handbook has smart tips to boost your digital marketing without overspending.

Get it now: marketingweek.com/knowledge-bank…
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ā³ Final deadline incoming! Entries for the 2025 Marketing Week Awards close Weds 4 June, at midnight. Showcase your best work. Gain industry recognition. Don’t miss out. šŸ‘‰ Enter now: marketingweek.com/event/marketin…

ā³ Final deadline incoming!

Entries for the 2025 Marketing Week Awards close Weds 4 June, at midnight.

Showcase your best work. Gain industry recognition. Don’t miss out.

šŸ‘‰ Enter now: marketingweek.com/event/marketin…
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You're generating leads and tracking clicks - but are you seeing the whole picture? See how smart marketers are closing the attribution gap with Mediahawk: marketingweek.com/overlooking-ch… #ad #sponsored

You're generating leads and tracking clicks - but are you seeing the whole picture?

See how smart marketers are closing the attribution gap with <a href="/mediahawk/">Mediahawk</a>: marketingweek.com/overlooking-ch…

#ad #sponsored
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🚨 Final call! The Marketing Week Awards deadline is Weds 4 June at midnight. Got a campaign, team, or idea worth shouting about? Enter now and get the recognition your work deserves. šŸ“ Start your entry: marketingweek.com/event/marketin…

🚨 Final call!
The Marketing Week Awards deadline is Weds 4 June at midnight.

Got a campaign, team, or idea worth shouting about? Enter now and get the recognition your work deserves.

šŸ“ Start your entry: marketingweek.com/event/marketin…
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My latest piece for Marketing Week looks at how Costa apply behavioural science One of the studies covered shows that people are more likely to buy the premium option if you focus on the price difference from the basic option rather than the total marketingweek.com/costa-coffee-b…

My latest piece for <a href="/MarketingWeekEd/">Marketing Week</a> looks at how Costa apply behavioural science

One of the studies covered shows that people are more likely to buy the premium option if you focus on the price difference from the basic option rather than the total 
marketingweek.com/costa-coffee-b…
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How do the world’s top brands keep growing, even through change? šŸ“† 11 June ā° 15:00 BST šŸŽ¤ With Marketing Week, Kantar UK & Ireland and TikTok Shop šŸŽŸļø Free webinar: ow.ly/Gg4950W2IGb

How do the world’s top brands keep growing, even through change?

šŸ“† 11 June ā° 15:00 BST šŸŽ¤ With Marketing Week, <a href="/Kantar_UKI/">Kantar UK & Ireland</a> and TikTok Shop šŸŽŸļø Free webinar: ow.ly/Gg4950W2IGb
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Drowning in data but stuck on privacy rules? šŸ˜µā€šŸ’« Kantar UK & Ireland’s free guide shares 3 smart ways to connect your data, build better audiences & boost ROI — all privacy-safe. Level up your marketing now! ow.ly/4a2p50W3iAN #ad

Drowning in data but stuck on privacy rules? šŸ˜µā€šŸ’«

<a href="/Kantar_UKI/">Kantar UK & Ireland</a>’s free guide shares 3 smart ways to connect your data, build better audiences &amp; boost ROI — all privacy-safe.

Level up your marketing now! ow.ly/4a2p50W3iAN

#ad
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Only a few days left to register! 🚨 Join Marketing Week & Kantar UK & Ireland as we share 20 years of lessons on brand growth. šŸ“Š Consistency, disruption & data-led strategy = long-term success. šŸ”— Save your webinar spot now: ow.ly/k0nt50W2IZC #ad

Only a few days left to register! 🚨 

Join Marketing Week &amp; <a href="/Kantar_UKI/">Kantar UK & Ireland</a> as we share 20 years of lessons on brand growth. šŸ“Š Consistency, disruption &amp; data-led strategy = long-term success. šŸ”— Save your webinar spot now: ow.ly/k0nt50W2IZC

#ad
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Are you overlooking the channels truly driving leads? First/last-click misses the messy middle, where influence happens. Get full-funnel visibility with Mediahawk marketingweek.com/overlooking-ch… #Ad #Sponsored

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New at Festival of Marketing 2025: Learning Lounges! Deep-dive workshops and masterclasses. Get hands-on frameworks & tools — all included with your pass. Grab your Pass now! šŸ”— ow.ly/3CVq50W8Wny

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John Lewis didn’t chase clicks. It rethought Search and saw +20% profit growth. šŸ’” By focusing on value, real-time data, and the full customer journey, it turned Search into a strategic growth driver. Here's how.šŸ‘‡ ow.ly/lpXB50W8Z4s šŸ“¢ #Ad in partnership with Google UK

John Lewis didn’t chase clicks. It rethought Search and saw +20% profit growth. šŸ’”

By focusing on value, real-time data, and the full customer journey, it turned Search into a strategic growth driver. Here's how.šŸ‘‡

ow.ly/lpXB50W8Z4s

šŸ“¢ #Ad in partnership with <a href="/GoogleUK/">Google UK</a>
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Just announced: Marketing Week’s columnists are live at Festival of Marketing! 🧠 helen edwards - Helen Edwards šŸ’° @grace_kite - Dr. Grace Kite 🧪 richard shotton - Richard Shotton šŸ’¬ Peter Weinberg & Jon Lombardo šŸŽŸļø Join us on 2 Oct → ow.ly/Ry2V50W93jH

Just announced: Marketing Week’s columnists are live at Festival of Marketing!

🧠 <a href="/helenedw/">helen edwards</a> - Helen Edwards
šŸ’° @grace_kite - Dr. Grace Kite
🧪 <a href="/rshotton/">richard shotton</a> -  Richard Shotton
šŸ’¬ Peter Weinberg &amp; <a href="/JonLombardo/">Jon Lombardo</a>

šŸŽŸļø Join us on 2 Oct → ow.ly/Ry2V50W93jH