In 1996, Reebok paid $50 million to sponsor the US Olympic team and thought they hit the jackpot. But Nike came up with a genius stunt to steal the show and win the Olympics branding war. Here's how Nike outsmarted Reebok at the Atlanta Olympics:

If you from Dallas, you rode to school every morning listening to K104, and every morning they would play the "I Love School" song. Well today, the singer/writer/composer of that song, Ms. Nelda Washington, performed "I Love School" LIVE at For Oak Cliff. I almost cried 🥺

THIS LEBRON BEHIND-THE-BACK PASS 😱😱 UNREAL. (via NBC Olympics & Paralympics)

Nah that dunk on Lebron about to make LBJ turn up.

Can we talk about how D Wade is commentating the Olympic gold game, while Lebron is playing and Melo is sitting courtside? The class of 2003 is on a different level. #Olympic2024 #USABasketball

Craziest Olympic photo just dropped. #Paris2024 x #Basketball

From Atlanta to the World 🌎 New adidas ad celebrates Anthony Edwards’ first Olympic gold medal 🇺🇸🥇

We love a 🐐 crossover

Jrue Holiday has now gone from an NBA championship straight into a gold medal TWICE 😲

Made by me 🥺🙏🏾❤️

A'Ja Wilson's resume is UNREAL 🐐 A'ja Wilson | #USABWNT

the kid is a global icon

A'ja Wilson is UNREAL 🔥 ♠️ 34 PTS ♠️ 13 REB ♠️ 5 STL ♠️ 2 BLK ♠️ 12-20 FG ♠️ 10-11 FT

A thread of the most insane Mandela Effect examples that will blow your mind The Mandela Effect is a phenomenon where many people vividly remember events or details differently from how they actually occurred. 1. The Fruit of the Loom logo never had a cornucopia in it

Drake’s “Eggplant” NOCTA Nike Hot Step II

“Colorado Away” Nike Air Diamond Turf Max ‘96 💫 COACH PRIME

y’all remember these?!??

The BEST moments from DBook’s vlog at the Olympics 🔥 A thread 🧵

Consumer behavior > Brand guidelines

BREAKING: Nike signed Colorado QB Shedeur Sanders to an NIL deal ✍️🔥