Doubling Creative Impact with Human Centered Data - please vote for our SxSW panel! shar.es/aXovzg

If you're still using polling to test messaging, you may be relying on meaningless results (as the research below shows). This is why Swayable runs automated randomized control trial messaging tests for the world's top storytellers

Most young likely voters aren't supporting the top three leading Democratic candidates yet qz.com/1743510/ ... in my latest charts & analysis with Tim Fernholz, using polling data from @swayable

An exclusive poll shows the generational gap for Democratic front-runners. ow.ly/A0Hu50xfXt7

"The scrap between the three front-runners has played out as a generational conflict. Young voters … could be kingmakers" - Quartz on the exclusive national poll conducted by Swayable in the lead-up to tonight's debate #demdebate qz.com/1743510/new-po…

Analyzing a novel dataset of experiments, Luke 🐝 Hewitt, David Broockman, Alexander Coppock, Ben Tappin, James Slezak ➡️ @[email protected], Valerie, Nathaniel Lubin, & Mohammad Hamidian elucidate the efficacy of political advertising campaigns. #APSRFirstView ow.ly/FNe050QRF2l