Seeing 1-shot note concepts continuing to drive spend for problem/ solution first products. Now testing these with Ai video gen/ Veo. A great way to test messaging at scale before transforming into other formats. The ad below is a single shot, of an individual walking down

Seeing massive uplift in CTR / CVR when leaning into showing studies on screen in the first 10-seconds. This works really well for supplement brands tackling known pain-points. In a world where we’re spending 20+ seconds setting up the problem, I’m super bullish on bringing in

This is how you should be thinking about Soar 2 / Veo 3… We’re producing 4,000+ ads per month, powered by 2 studios, 2 production teams, design and UGC dept, and soon… our first-ever Ai Videography pod. Going into 2026, Ai video gen through Sora/ Veo will continue to

The best book I could recommend to any leader. Come back to this time and time again.

D2C strategy looks very different to six months ago. Meta’s shifted what it rewards, creative cycles are shorter, and audience behaviour’s evolved faster than most brands have adapted. Incremental reach has become the biggest challenge for most D2C brands, but few are actually

This has been a fun one and genuinely the best natural deo product I’ve ever used by far. No wonder their LTV is WILDDD

We helped a DTC brand scale TikTok spend from £193k to £455k and dropped CAC by 43% (in just 180 days). 👇 Here’s the exact framework we used to do it. Most DTC brands treat TikTok like a campaign platform. One hero ad → no repeatability → rising CAC → start again. But

Loukas Hambi | D2C Creative just broke down one of the most important updates for performance creatives in years. Meta is now penalising you for creative similarity. Our Meta rep showed us why 85% of “new” ads are still grouped under the same entity ID. → That means no fresh reach. → No

Catch up on the full ep now: youtu.be/-HSdzETVVUA

We tested 20 “new” ads under Meta’s updated creative similarity algorithm. Meta grouped 15 of them under the same entity ID. That’s 75% of our creative penalised, grouped under the same entity ID and throttled before they even had a chance. This is the silent killer of paid

Been using a nutty prompt on Grok to help unlock incremental reach through new evidence based messaging angles. Everyone knows Reddit is great for audience research, but pairing Grok + X has been a game-changer recently. It pulls research from live conversations happening on

Over the last 3 years, my 2 agencies For You and Soar With Us have collectively managed £40million in ad spend and shipped over 20,000 creatives on TikTok alone. This guide outlines our creative system that we’ve used to help 150 brands scale predictably and profitably. We’ve

If 70% of your ad variations are still getting grouped under the same entity ID - AI might be your quickest unlock. Meta’s updates around entity IDs mean surface-level changes aren’t enough. So if you're not rethinking creative ops with AI at the centre, you're going to hit a

Your cost per creative is about to explode and AI might be the only fix. With Meta’s new creative similarity rules, 70% of small iterations don’t count anymore. Same message + same visual = same entity ID and no new learnings. We’re using AI to scale creative volume, shorten

Growth without retention is just churn with lipstick. Most businesses get caught up chasing new customers. But the real growth comes from squeezing more value out of the ones already in the funnel. In this episode, our Managing Director Matt, breaks down how to stop relying

One of Thomas Phillips clients generated £175K from ChatGPT traffic at 19.7% CVR. In the same 90 days, organic search brought in £13.9M. Everyone’s talking about AI SEO. But the brands actually winning aren’t reinventing the wheel. To rank in Google’s AI Overviews, you still need:

BFCM in full swing Wild to see all 4 Soar Group agencies together in one room. LFG🚀

The Black Friday numbers are in🥁 In November alone, we drove $93.1M in attributed revenue across our client portfolio. That’s a 117.66% YoY increase, powered by £32.6M in Meta spend. Last year, we managed $42.8M across all brands. This year, we more than doubled it, not by

If you’re selling in a saturated market, the problem isn’t the problem, it’s the failed solutions. Here’s how to speak to that. Most brands focus on agitating the problem. But if your customer’s already tried 7 products that didn’t work, they don’t need the problem explained.