Joy is resistance 🧡

I used to say, 'I care more about my business goals than my personal brand.' The truth is, you can't separate them in web3. In traditional tech, you can build quietly and post product updates once a year. Just do good work and let it speak. But crypto is different. You have to

I've been trying out AI video editing tools. During my master's program, I focused on filmmaking and learned how to edit with Premiere. I respect editing; it's insane how many layers go into a final cut. I still think those tools are great for sophistication, but I also hate

The faster you build trust, the faster you close the sale.

Taylor Swift discussing derivatives (even jokingly) reminded me why we need more women talking openly about money and asset ownership. Now, excuse me while I hunt for easter eggs and eat sourdough. She's a mastermind.

Say what you want about Google, but I appreciate how they outline changes. Clear explanations, specific timelines, actionable controls. Most companies just say 'we updated our privacy policy' and hope you don't read it.

What are you most proud of this week? Could be a product launch, a recipe you made, a piece you wrote. Permission to shill, folks.

Writing this tweet instead of the thread I came here to write is the most X thing possible.

We could have an FX anthology series.

None of the consumer crypto brands did anything for The Life of a Showgirl. Goes to show how heavily male-dominated the space is.

Saying an intern can run your social media marketing efforts is like looking at a piece of modern art and saying "my kid could paint that." In both cases, you're not respecting the medium and showing your lack of understanding of it.

Brands/companies need to give more love to Reddit. Google ads and seo will only get you so far as LLMs take over.

Content producers belong at events. We know how to wrangle folks when timelines shift. Great content has context, and that's easier to get in person.

Timing is everything in social ✨ 80% of views happen in the first 48 hours 🥇 Instagram Reels live ~75 days on average 📉 Text + Link posts lose 50% of views by Day 2

FTX Celeb memecoins What's next to ruin trust?

People will literally DM your brand account saying, "I'm cold, can you fix that?" I've experienced this firsthand while working at an event for a law firm in NYC. Social media has become customer service for everything... even lawyers.