You have to pay attention to your users.

building a gtm around a single target market/use case is so critical for startups as they operate with imperfect information focus unlocks consistency unlocks repeatability with limited time, inability to get to statistical significant, leveraging a repeatable, unique insight

Brian Ji Spend 99 hours sharpening the axe, 1 hour chopping the wood 99 hours digesting what you read, 1 hour reading 99 hours exploring the problem, 1 hour solving it 99 hours thinking, 1 hour acting

New article! The Bucks have uncovered a gem in A.J. Green. On his elite shooting, what makes him more than a specialist, and how he's proving that he's here to stay in the NBA. benchmobblog.com/2024/02/27/a-j…

The reason you are saying we don’t have time to think right now and we must do something right away is that you said the same thing last time and before that and the time before that, and so we are now perpetual pawns of problems that shouldn’t have arisen in the first place.

Great 4½ minutes from Justin Verlander on all of the pitcher injuries we are seeing and well worth the listen. What do you think?

New article ‼️ I created a metric that measures bench player production. I call it MOB and these are the top 10 bench players in the NBA according to the stat! See where Malik Monk, Naz Reid, and your other bench favorites rank ⬇️⬇️⬇️ benchmobblog.com/2024/04/27/top…

"If your team isn't even able to create a proper problem statement, then obviously, you have a hard time defining the problems you want to work on." - Stephanie L. buff.ly/3W1K9oo #prodmgmt #ux #engineering (via @‌ttorres)

"Users don’t usually express their needs directly. You need to extract them from the story, which requires practice." - Sören W. buff.ly/3WRKfPH #prodmgmt #ux #engineering

Too many people responsible for strategy are in denial about this. Don't be one of them.

Shreyas on a particular roll right now, with the simple and powerful truths. Plans are easy and comfortable. You can control them. Strategy is hard and uncomfortable (for people that want to pretend they can control everything).

I want Jon Horst(Bucks GM) (or the real Jon Horst, if that isn't him) to use this to find the Bucks a win-now guy in the draft. #bucksinsixin2025

After a disappointing end to last season will the Bucks bounce back? Milwaukee is up for this Preseason Preview where I’m joined by Finn Kuehl! Check it out 🔽🔽🔽

Never Forget - Always Remembered

New article ‼️ On two players, including Chet Holmgren, who are making a true All-Star leap this season and how they’re doing it. Lots of gushing in this one. Early season reactions are fun! Check it out ⬇️⬇️ benchmobblog.com/2024/10/29/2-y…

Giannis has been unfortunately bad as an off-ball defender this year. The focus, effort, and awareness just haven’t really been there. Super disappointing

The Mavs trading Luka for AD and a 1st is like Chick-Fil-A giving their chicken sandwich to McDonald's for the Big Mac and rights to their next McFlurry flavor. You ship out your homegrown star and get an asset in return that sounds big but isn't as special as it used to be.

Charles Barkley is running laps around Shaq and Kenny in this all-star draft 😂

New article ‼️ Centers are the most undervalued position on NBA draft night. Find out how big men drafted outside the lottery keep outperforming expectations and why they need to be higher on your #nbadraft2025 board! ⬇️ benchmobblog.com/2025/06/21/big…

It's not yet a finished product, but I've been working on a new website this month called Two-Way Talents. It's a database of 300+ two-way contract eligible NBA players/other pros with news, attributes, ratings and more for each one. Link is in the replies- check it out!