Search volume isn’t evergreen. — Some things become more popular over time 📈 — Some things become less popular 📉 — Intent changes and evolves ♻️ — New queries pop up every day 💡 Something to keep in mind when prioritizing keywords based on volume in a KW research tool.

Honored! Mike Ginley thank you so much for the nomination & kind words!

“Should we write about this?”: A Checklist — Does our audience care? — Is this relevant to our offering? — Are we experts on this topic? It’s great if a topic has search volume, but only great for YOU if you can answer “yes” to these questions.

Channel optimization cannot come last in the content creation process. I will die on this hill.

Keywords are to content what a spark is to a flame. They’re just the start, an idea, a jumping off point. Stoke the fire by: — Learning your audience — Developing a POV — Defining your voice 🔥

Not every business needs an SEO-led content strategy.

Hoping twitter can help me out! I have a friend who’s interested in becoming a virtual assistant but isn’t quite sure where to start. Any advice or tips for her?

Very excited to partner with Anthony Kennada as an advisor to his new venture AudiencePlus! Today they launched their content and community efforts - you can learn more and subscribe for free at audienceplus.com.

SEO is a methodology, not a growth hack. That means growth comes over time by ingraining and embedding it into everything you do. It doesn't offer instant returns (although it can!) but when returns come, they're sustained, allowing you to build for the long term.

“Just write great content." Sounds nice, but falls short of what's required to earn search traffic. To get searchers to click on your stuff, you have to write about what they're searching for. No search demand? Gotta create it or pick a different distribution channel.

When you realize that every page you add is a page you have to maintain, it makes you think twice before you publish.

Hoping searchers find your content without optimizing it for search is like trying to mail a letter but forgetting the postage stamp. It’s never going to reach the reader without it!

One thing I see missing from the “AI automated SEO content” convo is duplicate content. I probably (definitely) don’t understand the tools as well as I could, but if everyone is using the same KW research as prompts, even if human edited, won’t that create very similar content?

I’m seeing lots of talk about AI tools commoditizing SEO content. IMO it was already. AI writing tools just make it more widespread. Whether your SEO content is human written or AI-written/human assisted, differentiation is more important than ever.

If you've ever seen one of those "this is why you refresh content!" tweets w/ just a 📈 graph & wondered "how?" here are 3 important steps! 1. What queries did the page lose rank for? Focus there 2. Combine pages competing for the same query 3. Improve internal 🔗 to the page

In SaaS, your content isn’t your product like it is for media sites. Your product is your product. But there’s still a lot we can learn from media companies. Following their example will be critical to success in an era of increasingly commodified B2B content.

yeah up-and-to-the-right 📈 graphs are great, but I don't think I've ever felt more proud of an accomplishment than getting my baby to nap on his own 🙌

So, if you're a content manager that hires freelancers, please help us out! docs.google.com/forms/d/1o0eE3…