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Athletic Brewing raised $50M at a $800M valuation 🍻 Approaching unicorn status, its nonalcoholic beer is in high demand. But, the brand wasn't an overnight success. When founder Bill Shufelt started, 100+ investors turned him down. Proving them wrong, Athletic now owns 19%

Oura surpassed 2.5M rings sold. 💍 More than sleep or fitness, its focus on women’s & holistic wellness is fueling growth. Its users are 60/40 female/male. It added a subscription in 2021. Smart rings cost $300-$550 + $5.99/mo for app access, with 20%+ of revenue from

Here’s a rundown of the latest health & fitness headlines. • Q Bio’s full-body scan & digital twin platform raised $27M • Sports nutrition company Maurten added over $20M • Everlane founder Michael Preysman launched Magna • Bloom Nutrition dropped sparkling energy drinks

A successful rebrand is worth billions 💰 🚀 AG1 📈 est $600M in '24 revenue RXBAR 📈 sold for $600M in '17 poppi 📈 $100M+ in '23 sales Hyperice 📈 worth $700M as of '20

The gym-as-clinic movement is transforming the fitness industry as we know it. By unifying holistic wellness and preventive health services under one roof, gyms could become lifestyle medicine hubs. The emerging gym-as-clinic model integrates medical history, lab tests,

Electrolyte brands are pushing high-performance hydration. Cutting sugar, clean-label products are reimagining Gatorade for athletes and everyday health seekers. With the global sports drink market approaching $60B, brands are cashing in on unquenched consumer demand for

Social wellness club Remedy Place will open in NYC's SoHo neighborhood this Sep. Answering consumer demand for holistic health and community, it offers a temptation and toxin-free environment promoting “social self-care".

Whole Foods co-founder John Mackey just opened a $50,000-per-year holistic wellness club. Love Life combines functional medicine, food, fitness, and wellness therapies at its 45K sqft LA flagship.

News: EGYM adds $200M investment, hits $1B+ valuation. The German company offers gamified strength training machines, a corporate wellness platform, and AI hub for personalized workouts. Expanding in the US, it aims to prevent chronic conditions through strength training.

News: L Catterton acquires Solidcore for $600-$700M💰 📈 The pilates chain counts 130 locations in 25 states. It's projecting $50M in EBITDA on $150M of revenue in '24. It plans to open 25 studios this year while pursuing 250 global studios by 2028.

15 trends shaping the future of fitness 𝐒𝐨𝐜𝐢𝐚𝐥 𝐟𝐢𝐭𝐧𝐞𝐬𝐬. Craving human connection, group workouts, run clubs, sauna/ice bath studios, and IRL wellness experiences fulfill needs beyond the physical. 𝐒𝐲𝐬𝐭𝐞𝐦𝐢𝐳𝐞𝐝 𝐬𝐭𝐫𝐞𝐧𝐠𝐭𝐡. Reaching new demos,

Hidden toxins are harming our health. Inescapable, forever chemicals, tainted tap water, and microplastics have been linked to premature death and infertility. Taking action where regulators won’t, new products and services are emerging to help concerned consumers detoxify

FitLab acquires Y7 Studio. The integrated wellness company adds Y7 Studio®'s heated, music-driven yoga chain to its growing portfolio. Simultaneously scaling other studios, FitLab is building an experience tailored to modern wellness consumers. buff.ly/4hLMThn

Oura's offering a new wearable. The smart ring maker now sells Dexcom’s Stelo CGM—a $99 over-the-counter biosensor—directly through its app and website, giving 2.5M+ users access to real-time glucose tracking.