Activism with a business model, killer combo...

Go ahead. skip Earth Day. buff.ly/3PUIDR9

Brands should never wonder if they should speak out, they should have a plan in advance. buff.ly/3j4IoQ7

Our lives are not independent of our consumer choices but a reflection of them—we are more aware, connected, engaged and activist than ever. This is why modern brands are driving cultural trends and not just aware of them.

Transparency. Not the word, the action. Executed well over their 14 years in existence.

Dove out ahead, again. AI -> Real Beauty Prompt Playbook One brand story, told over decades. More here buff.ly/3Uod1V9

We've all seen their marketing. Solid. Dove's actions are better. Check -> buff.ly/3wwPZmV

What comes to mind when you see someone driving a Cybertruck? I love the sculptor Richard Serra (giant Corten steel structures), so I was initially quite intrigued with this car. No longer tho... Driving a Tesla is not the badge it once was.

The most sustainable phone is one that already exists. I love @Backmarket. Join me on my quest to never buy new tech again. buff.ly/3J0UER0

We feel the AI wave creeping into our lives more every day... and we're also starting to see its shortcomings. Can AI fix AI? open.substack.com/pub/jimmoriart…

Some talk of change, others drive change. This -> buff.ly/3yxoMBn

New post in a series looking at challenger brands -> Tony's Chocolonely buff.ly/3KtbVms

Super interesting innovation from Horizon Therapeutics uses sound to help visualize surroundings for the visually impaired. #innovation #impact buff.ly/3Jtd3Gv

Totally get this is a small thing, that's why I like it. (Small actions) x (Whole lotta people) = Change buff.ly/49UT6CY

It's getting harder and harder for brands to hide ugly truths from consumers buff.ly/4cHEGbx

Punk rock simplicity. Take on 65 diseases by painting things yellow. Yellow Canteen - Dulux Indonesia buff.ly/49TubQr

Ideas like "inclusion" are thrown around too frequently as most times nothing substantial is changing. That's why I like this one, German Federal President delivered his Christmas message in 12 languages. buff.ly/3Ug8l3U

Changing the altitude of planes to mitigate impact on climate. Nice one Google AI. buff.ly/3TXK0Rj

Can packaging ever be truly sustainable? buff.ly/3A5rTBC

What would it look like if Andy Warhol Ran Your Brand? open.substack.com/pub/jimmoriart…