In 2015, the Chicago Blackhawks sold melted ice from their Stanley Cup win as a limited edition product. 🏆 Scarcity + novelty = immediate sales & lasting brand buzz. 🚀 What limited edition idea could spark demand for your brand?

Surface-level insights won’t move your brand forward. 🙅 Use mobile surveys alongside in-the-moment feedback, like voice notes or video responses, to capture both structured data and authentic reactions. Contact us to get started: athenabrand.com/contact-us

Every brand faces tough choices: diversification vs. innovation, global reach vs. local authenticity. 😬 Trade-off analysis helps weigh pros & cons, aligning decisions with core values. Learn to make strategic trade-offs for your brand 👇 athenabrand.com/posts/the-art-…

An ad agency used New York’s summer heat to promote Medea ACs with a film, '90 Minutes of Air Conditioning.' 🎥 A static shot of an AC cooling a room gave viewers relief, free popcorn, and drinks. How can your brand turn discomfort into a marketing win? 🤔

Understanding consumer trends with one tool is like painting with one colour. 🎨 Mixed-methods, combining quantitative data and qualitative interviews, create a fuller picture of behaviour. Learn how this approach can enhance your research outcomes: athenabrand.com/posts/unlockin…

Market research tells you ‘why,' but what about 'how’? 🧐 Mixed methods like online surveys and in-person ethnography reveal both. Surveys show dissatisfaction; interviews uncover the pain points. Learn how this approach leads to actionable insights: athenabrand.com/posts/unlockin…

‘Top Gun Maverick’ blended nostalgia with innovation, captivating old fans and new audiences. From surprise appearances to brand tie-ins, its marketing strategy was a masterclass. ✈️ How can your brand balance classic appeal with modern twists? Research leads to wiser decisions.

Every strategic decision involves trade-offs. The key is choosing what offers the most long-term benefit. 🔑 Trade-off analysis helps brands make objective choices that drive sustainable growth. Learn how it can improve your strategy 👇 athenabrand.com/posts/the-art-…

Symbols are more than just images or icons—they communicate powerful meanings. Arrows in branding can symbolize speed and progress. Semiotic analysis helps brands connect with deeper consumer values. Learn how it enhances your strategy 👇 athenabrand.com/posts/semiotic…

Boring, Oregon has turned its name into a unique selling point, embracing ‘boringness’ with pride. 🌲 Local businesses capitalize on this quirky angle to attract attention. How can your brand turn ordinary into extraordinary?

Not every brand decision is clear-cut. Trade-off analysis helps brands explore options to strengthen their strategy and market success. Learn how trade-offs can optimize your brand 👇 athenabrand.com/posts/the-art-…

Marketing truly resonates for a reason. It connects culturally. Semiotics helps brands identify truly resonant cultural cues that help them connect with their customers. See how it can elevate your research and brand strategy 👇 athenabrand.com/posts/semiotic…

In 2011, Netflix added a button to TV remotes, boosting visibility and ease of access. 📺 A smart move in hardware integration to drive software adoption. What integrations could elevate your product’s user experience? Research leads to wiser decisions.

There’s no one-size-fits-all in brand strategy ❌ Every decision involves trade-offs—and they should be intentional ✅ Trade-off analysis reveals what your customers truly value. Navigate complexity with clarity 👇 athenabrand.com/posts/the-art-…

What makes a research session great? It’s not just the questions ❌ It’s the people answering them ✅ At Athena, we find ideal respondents through screening, behavioral insights, and seasoned moderation. Better respondents = better outcomes 👏 Learn more: athenabrand.com/contact-us

For 100+ years, Doublemint used twins to highlight its “double” benefits, turning simple imagery into unforgettable branding. 🍬 Consistency boosts recall. How can your brand use visuals to build Mental Availability? Research can show the way.

Effective ad research does more than measure response: ✅ Unlocks creative potential ✅ Becomes a creative partner ✅ Refines and strengthens the best ideas Avoid common pitfalls and make your ad research effective 👇 athenabrand.com/posts/3-common…

Not all research partners are equal 🙅 A great one does more than deliver findings: ✅ Reveals the why behind the numbers ✅ Challenges assumptions ✅ Acts as a catalyst for change Here are 3 things to look for when choosing a research partner 👇 athenabrand.com/posts/3-identi…

In a clever move, Medea promoted its AC by screening a 90-minute film of cool air in a sweltering NYC cinema—complete with popcorn and drinks. 🎥 How can your brand turn everyday discomforts into marketing opportunities? Research leads to wiser decisions.

Great research starts with great participants. Demographics aren’t enough, but personality traits can help. Tools like the Big Five help us find curious, articulate respondents who spark better insights. 👇 athenabrand.com/posts/beyond-d…