I think we can call it: "AI" is as meaningless as "metaverse" in business speak. "Metaverse" was just hype-speak for "video games." In this case, "AI" is just hype-speak (in about 95-99% of cases) for "predictive statistics."

This man is getting annihilated.

Education.

This is the first time ever that there has been a substantive change to a game and the entire fandom was like “Yes, this is good.”

Ja voll. Brothers gonna work it out

4 stars down, two to go. See you in April, London. Chicago Marathon ✅ Boston Marathon ✅ NYC Marathon ✅ Berlin Marathon ✅ London Marathon 🔜 Tokyo Marathon 🔜?

“We are a game studio, we want to make sure every person on the planet has the opportunity to play our games. Advertising is one way for us to achieve that vision. The key is that the ads are additive.” Jonathan Stringfield VP Business Research & Marketing, Activision Blizzard #PROGIO

“There’s a lot of conversation around attention metrics. In a fully immersive environment like gaming, we are trying to get past that, to measurement that’s focused on true cognitive impact” Jonathan Stringfield VP Business Research & Marketing, Activision Blizzard (Activision Blizzard) #PROGIO

If you ask three different ad execs about "attention measurement," you'll get three different answers. The opportunity provided by attention-based measurement is ripe for gaming - my team put together a scalable solution as a stop-gap for when we can all align on a definition.

Couldn’t be more excited and looking forward to the future with Team Xbox. Luckily I’ve always looked pretty good in green.

I know what I think this should be, but I’m pretty sure it is not. #FFS #nytcrossword

Had a great conversation with The Current on the opportunity for marketers with gaming, including how it will evolve in the future. Take a listen.

Check out my latest for ADWEEK on the trends in gaming that marketers should keep their eye on in the upcoming year.

Alaska Airlines fueling up folks in the lounge on *chili* for super long flights is absolutely diabolical.

Fascinating Cornell Brooks Tech Policy Institute (BTPI) Talk talking place on Real People in Virtual Worlds with Jonathan Stringfield - Gaming is more than just the games themselves, it is one of the top ways people connect with their friend and family, second only to phone/messaging. Cornell Jeb E. Brooks School of Public Policy