"All too often #marketing has its own metrics, but these success metrics don’t always map back to the organization’s business goals." Learn more about a data-first approach to marketing ROI in this new blog with Janet Driscoll Miller. links.allocadia.com/tw-data-first-… #data #strategy #roi

On Oct 19th, we're talking to Janet Driscoll Miller about common #ROI challenges and their solutions like: ❌ Your data isn't clean or trusted ❌ It's hard to piece data sets together ❌ You're missing the right tools to measure ROI Register Now! links.allocadia.com/tw-register-ro… #marketing

Coinbase just got the biggest remarketing audience...but it's going to be worthless - just like crypto

Every Zoo in America after this commercial: DO NOT feed the animals #FlaminHot ANYTHING... they will make you listen to their Soundcloud.

So, @Coinbase just discovered that if you have insufficient server power, inviting everyone watching #SuperBowl to hit your website at the same time is basically creating your own DDoS attack.

.Mary J. Blige showing us all why SHE IS THE QUEEN

A heart-wrenching and massively important article by Lisa Paasche on the role COVID may have played in her 11 y/o daughter contracting an autoimmune condition called PANS/PANDAS. A must-read for all parents if your child has had COVID. linkedin.com/pulse/my-daugh… PLZ RT

Packed room for Ann Handley's keynote at #DSRaleigh!

Just watched Nancy Harhut at #mprofsb2b and cannot wait to read her book! Awesome!

The awesome Ann Handley! #mprofsb2b

Need to learn more about GA4? I'm hosting several GA4 trainings - from migration to data validation to reporting marketing.marketing-mojo.com/ga4-trainings?…

How's your GA4 migration going? Will you be ready by July 1? If you need a little help, I'm offering both GA4 audits (marketing.marketing-mojo.com/ga4-audit?utm_…) and GA4 full implementation (marketing.marketing-mojo.com/ga4-implementa…).

I'm excited to announce the launch of my new blog today: Analytics Acumen! First post: Don't forget to remove your old Universal Analytics tags from Google Tag Manager now that you've upgraded to GA4. blog.marketing-mojo.com/update-google-…

Got a ecommerce site? You need to be creating these three custom metrics in GA4. Learn how with this blog post! blog.marketing-mojo.com/three-essentia…

Are you missing the Annotations feature from Universal Google Analytics with GA4? In this week's Analytics Acumen blog post, I share three alternatives to help your organization bring back shared annotations. blog.marketing-mojo.com/replacing-ga4-…

Have you archived your Google Universal Analytics data yet? Google will be deleting this historical data on July 1, 2024. My latest article for Search Engine Land lays out how to archive your historical data. searchengineland.com/archive-univer…

I'm also hosting a 1-hour, FREE webinar on Monday, June 3 at noon ET walking you through the options to archive your data. You can register here: marketing.marketing-mojo.com/archiving-univ…

And if you just don't want to even face doing this (I understand!), you can just book me to do the job for you. I'm taking archive project orders through June 15.! You can read about the service offering and book a project here: marketing-mojo.com/services/archi…

Data. It's important. And if you feed your ad platforms bad data, you're going to get stinky results. My latest article for Search Engine Land is live. searchengineland.com/accurate-track…

Everyone, I will be leaving the X platform. You can follow me in the future on BlueSky at Janet Driscoll Miller.bsky.social.