In early stage testing to see if we can get a new top of funnel hero product. The difference between Control Group and New LP is the organization of information on the page. Once this test achieves stat sig, we'll test offers. - What products should be bundled together? - How

A journey that brings you back to where you started isn't the same as having never left.

It's 2025 and some people still think the earth is flat. It's also 2025 and some people still think switching from ABO to CBO is going to save their business.

I group my ads by buyer psychology and let Meta decide where they spend without any restrictions. As you can see, they skew towards the audiences they are intended for, but still do a fair amount of spending to other segments. How does everyone else group their campaigns?

People who are scared to lose don’t deserve to win

Did a price split test on one of our products last week after reflecting on Nate Lagos📈 post, and we got the best case scenario... Increase in conversion rate AND increase in profit per visitor. The page has 3 offers. 1 base product that we run ads for and 2 additional bundles

Excellent offer test here. You think they just randomly picked these numbers or they found the profit per click sweet spot? 🤔 Most people will tell you advertising a low value product like chips would be impossible on Meta.

Our current ad budget is ~$15,005/day. $15,000 on customer acquisition. $5 on branding.

The problem with most CMOs today is they are too into ads manager stats and CPAs. People look at how the hook/headline affects their CPA, not how it affects their company growth. This will get you caught in the cycle of overpromising and underproviding. Does it attract the

Significantly increasing profitability on a product by fancying the packaging for the product photo. Everything else on the page remains the same. Another simple profit increase using Intelligems

I strongly agree with this, but here is my why: The level at which the data collection and optimization happens has been changing over the years. Accounts used to optimize at the pixel level and you had to have different pixels to optimize to different audiences. Then each

Some ads are batting cleanup while others are simply loading the bases. If you don't understand this, you are probably on X complaining about "inconsistency" in your ad's manager.

What most marketers don't realize is that a lot of times the creative that got the click and the purchase is not the creative the persuaded the buyer that the product is cool. When you lack this realization, you start building your marketing around the wrong concepts. Stop

If you upsell a customer more of the same product, you're going to sacrifice LTV. (longer until they need to purchase again) If you cross-sell a customer a complementary product, you're going to increase LTV. (2 things they're going to need again)