We asked AI to imagine what each James Gin flavour would look like as a person. Send us your suggestions, to prove humans can do better.

California Dreamgin’ – our latest flavour now officially has Great Taste. According to actual experts. Not just us.

For World Mustard Day, why not try our American Mustard gin with your hot dog? Preferably alongside it, not on it. But it's up to you. That's what democracy is all about. New stock coming soon(ish).

Your mission, should you choose to accept it: to invent the 'I've just enjoyed a glass of James Gin' emoji. Try to keep it dignified.

James May answers some important questions including: "Will Americans build a town on stilts just to get a drink?", "Can you enjoy James Gin on a boat?" and "Do you like my trousers?" Watch the full video on James May's Planet Gin YouTube channel to discover the answers👆

We turned up at Hammond's gin launch event with a proper bottle of gin. He vandalised it. We will respond....

If you want to know what goes on behind the scenes at James May's Planet Gin (and who wouldn't?), scan the QR code. Then you'll get exclusive content delivered straight to your inbox. It'll give you something to watch while sipping that G&T.

Excellent creative use of the apostrophe. With thanks to John and Michelle Phillips for the inspiration.

Try the Greatest Gin in a Glass at The Greatest Show on Wheels.

The campaign is and always was about the gin. My gin. My story. We'll continue to celebrate how everyone buys James Gin with confidence, their way.

James wouldn't lend us his Ferrari, so we're in the Mini.

The Pacific Northwest is apparently "known for its natural environment and for an all-inclusive way of living". And now it has James Gin as well. What more do you want?

It’s beefy, it's mustardy and it's too f***ing big.

Some like planting botanicals, others like drinking them. Which side are you on?🍸

This weekend you have two alternatives. Asian Parsnip in the unlikely event of sun, London Drizzle for more predictable Bank Holiday weather.

Thanks Chris. We hope your stream of consciousness is helped by a stream of G&Ts.

£7 off Asian Parsnip at Waitrose. That’s basically free, by Waitrose standards.

Sample my gin. Louis La Roche 🌴 did.

James checked the prices at 'Airhorn.' His conclusion is simple...

Good news the skip is in Sheffield, Jonathan. Imagine if it had been Doncaster.