👉 Why do most press releases flop? You sent it. You crossed your fingers. And then... silence. Curious to hear where you think the real gap is. And if you’ve ever had one totally flop, drop the headline👇 #PRfail #StartupStruggles #MarketingTruth #MediaRealTalk

You’re Not Just Launching a Product. You’re Launching a Category. Category creators get more capital, more press, more mindshare. Think Tesla, Salesforce, Airbnb. Don’t enter a market. Redefine it. #CategoryCreation #StartupStrategy #VisionaryFounders #MovementMakers

Being seen isn’t the win. Being remembered after the news cycle dies is. That’s real PR. Not likes. Not logos. Mental shelf space. Because buyers act from memory, not from feeds. #MarketMemory #BrandRecall #PRStrategy

Sudarshan, CEO of smallest.ai, built one of the fastest, highest-quality voice AI models on the planet. But what he needed in order to grow was legitimacy and visibility. He needed trust that scaled beyond demos and dev rooms. As he said: "We had world-class tech. But no

James smallest.ai 🚀

PR isn’t about attention. It’s about memory. Buyers decide from recall, not reach. Best PR = simple, emotional, repeatable stories. That’s how you land in Slack threads, boardrooms, and checkout lines. #PsychologyOfPR #StoryThatSticks #PR

PR in 2025 isn’t mass emails and press releases. It’s Notion boards. DMs. Reels. → Founder stories → Narrative launches → Omnichannel rhythm You’re already relevant, build the engine that shows it. #ModernPR #ContentEngine #FounderBrand

“We empower communities.” “We make an impact.” Sound familiar? Mission-led brands fail when they sound like everyone else. You don’t need a slogan. You need proof. Name the numbers. Quote your people. Show the receipts. #RealStoriesRealImpact #PRStrategy"

If you can’t say what you do in one sentence, neither can the press. You need a Signature Sentence: “We help [X] achieve [Y] by [Z].” Clear. Memorable. Repeatable. If you don’t own the quote, someone else will. #SignatureSentence #MediaReady

If your PR sounds like it came from a template, it probably did. Your audience can tell. Forget "brand voice." Use your voice. If it sounds real, it sticks. If it doesn’t? They scroll. #FounderVoice #StorytellingThatSticks

Good PR isn’t about clicks. It’s about moments people remember. Moments that get quoted, retold, and shared. If it doesn’t stick in their brain, it won’t stay in their feed. #BrandMemory #StoryThatSticks #EmotionalPR

If they have to read your sentence twice… You already lost them. Fluent writing = trusted writing. Clarity wins more press, more trust, and more sales. Sound like a person not a press release. #PlainLanguage #PRStrategy #BrandTrust

You don’t win hearts with “happy.” You win them with relief. Safety. The emotion that fits the moment. Generic emotion is forgettable. Specific emotion gets remembered. #EmotionalPrecision #FeltNotForced

Do you remember that viral juice trick Eknoor Soni did? We turned it into a full-blown PR firestorm: LA Weekly, MSN, The Mirror & more 547K+ views 142M online readership 0 ad spend One moment, global reach. Want in? Let’s talk. #PRSuccess #EarnedMedia #MediaCoverage

Being first doesn’t win. Being remembered does. You don’t need first-mover advantage. You need clarity. Define the problem so well they never forget you. #NarrativeStrategy #CategoryDesign #PR101

You sound great in meetings but stiff in articles? That’s a PR problem. Start with your real voice. Voice notes > edited drafts. Talk like a person, not a pitch deck. #AuthenticPR #FounderVoice #HumanFirstContent

Big launches don’t build brands. Rhythm does. You need to show up consistently, in feeds, inboxes, headlines. Because one spike won’t scale. PR isn’t a moment. It’s a pulse. #BrandRhythm #B2BPR #PRStrategy

B2B PR isn’t broken. It’s just stuck in 2012. The new strategy is personal, unfiltered, founder-led. Tell your story before hiring someone else to. Don’t pitch products, share POVs. #ModernPR #FounderLedPR #B2BPR

“Natural communicator” is a myth. Zuckerberg wasn’t. Buffett used to puke before speeches. Great comms aren’t born, they’re practiced. If you’ve got a story, learn to tell it now. #FounderVoice #MediaReadiness #PRTraining

Reddit is tomorrow’s newsroom. Journalists aren’t waiting for your pitch, they’re watching the threads. If your brand’s not there, you’re missing the story before it’s written. #RedditMarketing #DigitalPR #Trendwatching