IRIS.TV (@iris_tv) 's Twitter Profile
IRIS.TV

@iris_tv

IRIS TV is the only data platform built for video. We enable video data connectivity to create better viewing experiences and advertising outcomes.

ID: 595766788

linkhttps://iris.tv calendar_today31-05-2012 19:36:25

2,2K Tweet

870 Followers

1,1K Following

IRIS.TV (@iris_tv) 's Twitter Profile Photo

We’re excited to announce that CTV buyers can access Oracle Advertising’s video-level contextual and brand-suitability data for pre-bid targeting on The Trade Desk. Learn more 👉 bit.ly/3rVCv22 #programmatic #connectedtv #ctv #adtech #oracle #thetradedesk #iristv

IRIS.TV (@iris_tv) 's Twitter Profile Photo

In today's The Trade Desk The Current IRIS.TV CMO Rohan Castelino writes how AI is elevating the art and science of marketing and leading the way to better viewing experiences that drive better advertising outcomes. bit.ly/3QEH4HT #thecurrent #ai #adtech #iristv

IRIS.TV (@iris_tv) 's Twitter Profile Photo

Did you know that consumers pay 4X more attention to AI-enabled contextually targeted CTV ads? Or that AI-enabled contextual ads had 300% higher brand recall than CTV ads targeted with demo and publisher-declared metadata? Ad Age examines new research! bit.ly/46KaUQJ

IRIS.TV (@iris_tv) 's Twitter Profile Photo

We're excited to announce our first full-stack integration with our partnership and Equativ to power smart contextual CTV ad targeting! bit.ly/3Qa3AGM

We're excited to announce our first full-stack integration with our partnership and Equativ to power smart contextual CTV ad targeting!  bit.ly/3Qa3AGM
IRIS.TV (@iris_tv) 's Twitter Profile Photo

We're headed to Las Vegas for #CES and would love to spend some time with you! Join us to learn how the leading streaming platforms are using the IRIS_ID to help marketers unlock AI-enabled advertising solutions in CTV. Request a Meeting 👉 bit.ly/3R7d32o

IRIS.TV (@iris_tv) 's Twitter Profile Photo

We're excited about our partnership with アオイ to enable Contextual Intelligence to access video-level data and unlock AI so brands can finally reach viewers watching relevant and brand suitable shows and movies in CTV. bit.ly/42HxmbN

IRIS.TV (@iris_tv) 's Twitter Profile Photo

We’re excited to announce our contextual CTV deal library, where advertisers activate curated video-level contextual private marketplaces for IAB context, GARM Brand Safety, Emotional Resonance, Audience Lookalikes, Seasonal deals and more. Learn more > bit.ly/49Kb3Fr

IRIS.TV (@iris_tv) 's Twitter Profile Photo

We're excited to announce that we have partnered with Wurl to bring BrandDiscovery’s emotional targeting via our newly announced product offering: IRIS-enabled™ PMPs. Click here to learn more 👉 bit.ly/43J8VLN

IRIS.TV (@iris_tv) 's Twitter Profile Photo

We're headed to Cannes Lions are excited to connect! Join the conversation as we bring together the leading voices in streaming to share how brands are leveraging AI and new data signals to drive superior advertising outcomes in CTV. Request a Meeting 👉 bit.ly/4bqnJ4w

IRIS.TV (@iris_tv) 's Twitter Profile Photo

In this case study, learn how Future Today Inc is leveraging the IRIS_ID and video-level contextual targeting to drive: 💵 Six-figure quarterly revenue increases 📈20% higher eCPM Read the full story in TVREV 👉 bit.ly/4b7qpTX #adtech #connectedtv #programmatic

IRIS.TV (@iris_tv) 's Twitter Profile Photo

We're a few days away from #canneslions2024 and are looking forward to kicking off the week at RTL Beach with the panel "Navigating the CTV Revolution" Register here 👉 bit.ly/3VmMs3l to attend the discussion with this distinguished group of industry experts.

We're a few days away from #canneslions2024 and are looking forward to kicking off the week at RTL Beach with the panel "Navigating the CTV Revolution" Register here 👉 bit.ly/3VmMs3l to attend the discussion with this distinguished group of industry experts.
IRIS.TV (@iris_tv) 's Twitter Profile Photo

Learn more about how @carlsjr and PMG leveraged the IRIS_ID, video-level contextual targeting to drive superior performance in CTV bit.ly/45W8dMo

IRIS.TV (@iris_tv) 's Twitter Profile Photo

In the panel Navigating the CTV Revolution at Cannes Lions, PMG's Sam Bloom discusses how brands like CKE Restaurants, Inc.'s Carl's Jr and Hardees are turning to video-level contextual targeting to drive superior performance from CTV. bit.ly/4cWz2Ca

In the panel Navigating the CTV Revolution at Cannes Lions, PMG's Sam Bloom discusses how brands like CKE Restaurants, Inc.'s Carl's Jr and Hardees are turning to video-level contextual targeting to drive superior performance from CTV. 

bit.ly/4cWz2Ca
IRIS.TV (@iris_tv) 's Twitter Profile Photo

As consumers shift to CTV, signal loss makes it harder for advertisers to reach the right people. We brought together leaders in the ad tech industry to discuss the challenges, opportunities, and solutions in CTV. bit.ly/3SqxV60

As consumers shift to CTV, signal loss makes it harder for advertisers to reach the right people. We brought together leaders in the ad tech industry to discuss the challenges, opportunities, and solutions in CTV. bit.ly/3SqxV60
IRIS.TV (@iris_tv) 's Twitter Profile Photo

Looking to supercharge your Q4 CTV campaigns? Take a page from PMG and CKE Restaurant's playbook with video-level contextual targeting. See how brands are extending into CTV with precision and scale to drive brand lift and superior outcomes. bit.ly/3BCBHDX

IRIS.TV (@iris_tv) 's Twitter Profile Photo

Want to increase yield and CPMs for your FAST inventory? See how Future Today Inc uses the IRIS_ID and video-level contextual targeting to maximize the value of their video library.

IRIS.TV (@iris_tv) 's Twitter Profile Photo

For the first time, advertisers can measure the impact of video-level content insights powered by the IRIS_ID, unlocking an unprecedented ability to understand and act on what drives results. bit.ly/49Mitsd

IRIS.TV (@iris_tv) 's Twitter Profile Photo

TCL Ads is IRIS-enabled™. By integrating IRIS.TV's content ID, the IRIS_ID, TCL can now deliver deeper context about the video content within its ecosystem, making it easier for brands to align their messages with the moments that matter most. bit.ly/40r0qVq

IRIS.TV (@iris_tv) 's Twitter Profile Photo

We're excited to announce Basis Technologies integration for CTV ad targeting. With access to IRIS-enabled data™, Basis customers can take action from contextual, emotional, and brand suitability data to drive higher performance in their CTV campaigns. bit.ly/41IhHKt